Guest Blog Posting: How to Maximize Your ITEX ROI3 Apr, 2013 By: Aaron Dyck, LMI Solutions
Congratulations on your decision to book your ticket to ITEX 2013!
Congratulations because it means you are continuing to invest in your business and you recognize how a few great ideas can provide a positive boost to your business results.
If you’re still on the fence about attending what many call the annual homecoming of the office imaging industry, perhaps you should rethink your schedule on April 16-18th and join us at the ITEX SHOW. A show the organizers are telling us is sure to impress attendees with their strongest line-up of educational seminars and capable vendors ready to offer their insights on how you can “Advance, Expand, and Evolve” your business.
Before you pack your bags, here’s what 3 of our more successful MPS providers are suggesting you do to maximize your ITEX ROI.
HAVE AN ITEX STRATEGY – before you go, put some thought into the people, places and things you want to accomplish. Maybe you have questions about growing your color page volumes within an MPS program? Maybe you want to catch a learning seminar on the influence mobile technology is having on print? Or perhaps you just want to catch up with some old friends and share some best practices? Whatever your reason is for attending, your ITEX ROI this year will be a lot higher if you have a plan before you go.
MEET PARTNERS FACE TO FACE – perhaps the biggest ROI we all get from attending a trade show is that old school value of doing business face to face. A chance to put a face to a name or to make a connection that can help you down the road. Meeting with current business partners is always a good idea. Ask what’s new, find out where they are headed, and most importantly how they can help you grow your business. If you agree that your customers may not be entirely familiar with all the services and value you can offer them, we suggest you make sure you’re up to speed on what your partners can do for you. And while you are at it make sure you visit our LMI booth 517 to see how other Copier Dealers, IT Service Providers, and Office Product Resellers are growing their MPS businesses and profits in 2013 with our new announcements!
FOLLOW THE LEADERS – there is an old saying “success leaves clues”. One of the LMI MPS dealers we asked to help us with this blog said that all he does is follow the top MPS vendors around the show to see what they are looking at. He joins them in product demonstrations and listens in on the questions they ask. He watches what seminars they attend and even introduces himself to ask their advice on topics like MPS Sales Compensation, or competitive differentiation. He says following the leaders is the biggest hidden secret in the art of maximizing your ITEX ROI.
DISCOVER THE UNTOLD TRUTH – print cartridge recycling programs have sprung up in droves to feed off the explosive growth in MPS. Do you know where your used print cartridges are going once they leave your office? Do your customers know where their cartridges are really headed? If you’ve ever wondered what happens to all those non-reusable cartridges that are cracked or broken, or you’re looking for the next big breakthrough in MPS, join me for my presentation Driving Supply Chain Profitability - Are you missing a few links? on Thursday April 18th at 11am in the Brasilia 3 room, Session P23.
So there you have it, 4 suggestions from some experienced MPS providers on how to maximize your ITEX ROI this year!
Do you have a trade show best practice that works – please tell us about it!
Click here to learn more and register for ITEX 2013!
(Source: LMI Solutions Blog)