Log in

Sand Sinclair , Publisher & Editor-in-Chief

Sand's Exchange

Stay Social in Summer

13 Jul, 2012

Mid-summer is upon us with most sweating out the heat wave while looking forward to ramping up business in the fall. Regardless if you’re cooling off in your office, a remote business location or home, our mobile devices and use of social media and “Web tools” are keeping us informed.  Sure, we find what we need to know though many technologies today, not least of which are those people seeking information on your own company’s products and services.  I love today’s technology!  We each can utilize it to our own advantage; customize it even; changing what we need 24-7.
And if use of technology for business use brings a constant stream of branding and visibility to provide real benefits, how hard it is to take advantage of?  Sure, you need to get the basics down then “graduate” to a professional looking message outreach or top-notch corporate communication strategy, depending on the size of your company, but harnessing compiled data to display to the world, continually updating it with fresh content, will keep your clients informed on your company’s “latest news” while enticing new prospects. Not rocket science, but something to not take for granted or think stale messaging will suffice. As dealers and business professionals alike all know, sweating out the summer or not, you have to be continually competitive today through social marketing and your company’s website “calling card” in order to keep that credibility going – and to build from. Here’s a basic reminder of some key benefits and advantages all this can provide you:

  1. Yep, saves money. Using social media and driving customers/prospects to you website instead of the cost of sending mailers and printed flyers is reason enough, and less than print ads, while keeping phone bills in check. However, know your market outreach; a mix may be a good idea if your customers are “high end” so find what works best for your type customer/type of products.
  2. Delivers prospects. Sure, we know social media and a good company website provides a cost-effective way to both keep and find new customers who search online; and often by keywords, so keeping your ranking visible is a key marketing tool on the ‘net. Prospecting around the globe is a component that can further expand your customer base, and makes it convenient for visitors to learn and purchase your products directly online.
  3. Positioned as an authority. Spotlight your strengths. Share that you or your team are value-added experts; try posting how-to guides, advice on maintenance of products, useful facts, tips, trends, even things to avoid, etc. Consider writing a blog!  These are all “traffic builders.”
  4. Saves time.  Reduce your time customer service department’s time on the phone or the need to personally email back answers to routinely asked questions by creating a “Most Frequently Asked” page which is easily found on your site; i.e. besides products and services, your hours, phone, email, or your local address. A website is a great tool to get & give client inquiry feedback.

There are many good articles on social media, mobile device use, and Web building tips from experts in our industry, found on our imageSource website. Just click the “Achives” tab and keyword in a topic!  I hope that you keep your content fresh and updated and take advantage of the various “tech-marketing aid tools”!  Learn and enjoy!

Add Comment

WebinarCase Studies and White PapersSand Exchange Blog

imageSource Magazine Quick Links
Upcoming Events
ITEX Expo & Conference
©2015 Questex, LLC. All rights reserved
Reproduction in whole or part is prohibited
Please send any technical comments or questions to our webmaster