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January 7, 2016
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Another Year of Resolutions, Reinvention & Rewards  

That was then, this is now. It’s 2016 and we have already begun ramping up our goals, redefining our business priorities, and enlisting our staff to “perform.”  We want to Adopt & Adapt, and implement key changes in Operations, Sales & Technical Staff, discover or broaden New Programs and Services, among other important factors. Take a look at how to address many of these issues in our January edition that focuses on industry specifics.  

As always, enjoy the read…and Happy New Year!

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The # 1 Way to Get More Profit Out of Your Salespeople This Year  
How do you evaluate your salespeople? You should be looking at your salespeople as profit generators instead of revenue generators. The number one measure of a saleperson's effectiveness (or a sales force's effectiveness) is year-over-year profit dollar gain.
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Positioning Your Dealership as an Office Technology Thought Leader via Social Media to Grow Sales  
In the competitive landscape of today's technology buyer, you're fighting for attention. Social media can help you cut through sales and advertising noise and earn a buyers trust, before they ever talk to you, or your competitor. "Do you do social media posting?"
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Adopt & Adapt: Implementing Key Changes in Sales & Technical Staff  
For years I have been trying to teach sales professionals to have a business conversation with potential prospects. Most have struggled with this concept, still looking for that next brochure or BLI report to further commoditize the product they are trying to sell.
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Top Drivers of Managed Services Adopters  
Simplified information technology management was cited as the primary benefit of using managed services, according to a new survey from JDL Technologies. Unexpectedly, improved security ranked a close second as a managed services benefit.
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Spotlight On: Print Tracker  
Print Tracker is a print management solutions company providing simple-to-install, intuitive-to-use MPS software to business machine dealers, value added resellers (VARs) and IT professionals in the imaging industry.
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What Does SaaS Bring to CCM?  
The growing shift toward subscription-based software sales presents both challenges and opportunities for vendors in the customer communications management (CCM) sector—where on-premises licensing has previously been the norm. This blog post explores the impact of CCM as a Service on these vendors.
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Focus On: Paradigm Imaging Group  
Paradigm Imaging Group is a leading distributor of large format solutions including wide format scanners, multifunction systems, cutting plotters, grand format printers, laser engravers and other sign making equipment.
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