imageSource Digital Edition - June 2012

imageSource Magazine
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MSE-Micro Solutions Enterprises
MSE-Micro Solutions Enterprises
Miracle Service by Nexent Innovations
Nexent Innovations
Nuworld Business Systems
Nuworld Business Systems
NWRS Nation Wide Repair Service, Inc.
NWRS Nation Wide Repair Service, Inc.
OKI Printing Solutions - MFP Division
OKI
Parrot Distributing, Inc.
Parrot Distributing, Inc.
Printer Essentials
Printer Essentials
PrintFleet Inc.
PrintFleet Inc.
Seine Tec
Seine Tec
Supplies Network
Supplies Network
MWA Intelligence, Inc.
MWA Intelligence, Inc.

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BEI Services, Inc
BEI Services, Inc
Carolina Wholesale Office
Carolina Wholesale Office
Digital Gateway/e-automate
Digital Gateway
DocuWare
DocuWare
FM Audit
FM Audit
GreatAmerica Leasing
GreatAmerica Leasing
Greater Philadelphia Equipment
Greater Philadelphia Equipment
ISC- Imaging Supplies Coalition
ISC- Imaging Supplies Coalition
LMI Solutions
LMI Solutions
imageSource Magazine
June 2012 Digital Edition

Winning Solutions

It’s a big deal being honored “Dealer of the Year.” Especially when it’s a merit-based award for outstanding performance, best practices, exceptional services, both categorically and all-around, and the industry (and the dealer’s customers!) take notice. Such is the case with Marco, a Minnesota-based provider who captured two imageSource Perfect Image Awards, presented at ITEX 2012 in Las Vegas, in April. Leading industry players who network and support the dealer channel (and beyond), arrived from across North America and internationally to attend ITEX, taking notice not only of the new features of the show, but of 8 outstanding dealers who deserved applause (and select awards) for their ongoing efforts to exceptionally succeed. Both our cover story and dealer profile article tell why. Each month we will feature these “winning” dealers. In our June issue, we also seek to hold your attention with credible articles on steps to fund your business, the best marketing strategy tools of SEO, and the insight on the cloud & you/the consumer, among other informative articles by experts in their fields. It’s all here and more inside this issue. Enjoy.

imageSource June 2012 issue
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CompTIA
Cover Story
Marco Captures Dealer of the Year
 

At the recent ITEX Expo & Conference held in Las Vegas, imageSource magazine presented Marco with the coveted 2012 Perfect Image Award for Dealer of the Year. A prized, merit–based award from a panel of industry peers and members of the imageSource/ITEX Advisory Council, Marco captured the top dealer award along with the categorical award for “Outstanding Managed Services Program.”
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The Frontline
The Frontline: References, Referrals, Reciprocity & Recommendations
 

by Rob Gilbert, Sr, Industry Consultant
In today’s business climate, demand has never been higher for companies to provide reference information to their prospects about clients that have been helped, solutions that have been provided, problems that have been solved, financial benefits that have been and are being realized, business processes that have been improved, and so on. Yet more and more often, we are gathering fewer and fewer references, case studies, quotes from happy clients, and referrals for other potential prospects that need our help. Why is that?
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Up Close & Personal
Up Close & Personal: Meet Korean Manufacturer, Sindoh
 

Wanting a stronger presence in the USA market, Sindoh made its industry trade show debut in April at the leading ITEX Expo 2012, held at the Mirage resort in Las Vegas. Sindoh received a warm welcome from dealers and business providers who showed keen interest in the large Korea-based manufacturer; especially with their launch on a new concept of A4-based printers and all-in-one products with multiple A3 functions.
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Business Strategies
Sales Transparancy
 

by David M. Fellman, Sales Consultant
“I can see right through you,” said the buyer to the salesperson. “I know exactly what you’re trying to do!” Question: Is that a good or a bad thing? This may surprise you, but I think it’s a very good thing. I believe that the best type of selling is highly transparent—no tricks, no games, and no subterfuge. The best salespeople in business today don’t trick anyone into buying from them; they help their prospects and customers reach an unmistakable conclusion that is good for them. When a great salesperson makes a sale, there’s no “buyer’s remorse” – but instead, the confidence that comes from them having made a satisfying decision.
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Sales & Marketing
Improving Your Internet Marketing Strategy
 

by David Ramos, Industry Consultant
Everyone is bombarded daily with SEO services by many self-proclaimed “Search Engine Optimization Experts”— especially, if one is searching online. Many claim to have the answers to all your questions and can deliver remarkable results in very little time. Do you know the new rules of the SEO game today? Do you know how to distinguish between the true consultants and those out to just hustle your money? Let’s start at the beginning.
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ITEX 2012
Dealer Profile
The Winning Solutions of Flo-Tech
 

by Dealer Profile: Flo-Tech
Flo-Tech, imageSource magazine’s 2012 Perfect Image Award winner for Outstanding Sales Program, is a pioneer and innovator in the Managed Print Services industry, including a very unique Sales Program.
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Business Planning
Funding Your Business
 

It is no mystery that many businesses fail not because they lack revenue or profit, but because they lack cash. Growth companies can actually be profitable at the time they go out of business, with failure being an issue of liquidity - not profitability. Broadening your company’s services and programs, such as the investment or start-up costs for establishing a managed print services program to better service your customers as the total provider, need working capital.
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Biz Briefs
MPS: What’s Ahead?
 

As the Managed Print Services industry evolves and matures a little more every day, its players face a continually shifting set of challenges and opportunities. The Managed Print Services Association (www.yourmpsa.org) has seen record growth this year as it brings value and information to help members understand and cope with the events of the marketplace. For insights into the different aspects of the dynamic MPS industry, Association members from a variety of viewpoints share thoughts on where the industry is headed.
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Technology Solutions
June 2012 Hot Products
 

June 2012 Hot Products
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