imageSource Newsletter - 040114

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April 1, 2014
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Throwing Touchdowns, ITEX 2014  

With a consistent buzz on the show floor March 11-13, over a thousand office dealers, MSPs, VARs, system integrators, IT professionals and  resellers, looking to invest in solutions and improve tools, technologies and processes, gathered at The Rio All-Suite Las Vegas Hotel & Casino for the 14th annual ITEX expo. Recognized as the industry’s largest premier event for the office channel, the mood was positive as attendees hungry for new solutions to grow profits, found the pros’ playbook of moves they could readily adopt.  Enjoy the wrap up on the show, the photos of you or your peers, at the annual channel expo that rocked the Rio! Indeed, ITEX was a big win for many and the “game changing” moniker was apropos.  *CLICK BIG WIN COVER FOR APRIL ISSUE'S COLOR FLIP BOOK!

In addition, learn from keen articles in this issue meant to whet your appetite for new sales strategies, social media uses, powering up your data, and what problem areas to look for and cure in your managed services platform.  That said, read on!

Sand Sinclair, Editor

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ITEX Takes Possession of a Big Win  
True to form, ITEX 2014 was the dedicated game changer! The recent conference claimed the end zone with a BIG WIN! Day 1 kicked off with a well-attended Executive Leadership Workshop as well as co-located events (user groups; associations' meetings), followed by winning touchdowns on the busy exhibit floor and conference halls on Days 2 & 3.
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Taking Care of Business  
Remanufacturers of printer cartridges may not have been keeping their eye on the ball. And it might not be entirely their fault.
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Why Power and Energy Data Matters  
Choosing the right data to focus on when running a business is one of the great challenges of our current work culture. In the era of big data, power and energy analytics can easily be overlooked.
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Linkedin—More Than a Networking Tool  
Is your business currently utilizing Linkedin as a recruiting and sales prospecting tool? If the answer is no, then you are limiting yourself on the potential candidates, and clients you could be attracting to your business. Linkedin, with a little bit of knowledge and sweat equity, is a free tool you as a business owner, manager, or sales rep can utilize to begin generating revenue and creating real business relationships.
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Try Having a Great Customer Event  
I received a great question from a client last week which I think you'll be able to learn from: "Troy, my company is considering hosting an open house for our customers. An open house for client appreciation or as an employee morale booster has undoubted value; but my question is whether or not you've ever heard of an 'open house' event as being worthwhile, in a 'sales' aspect?"
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