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CoverStory
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"The Value Proposition"
As a marketing executive in the imaging industry, one topic seems to be
appearing with increasing frequency over the last year. That topic is value.
It's been brought up in many different ways from as many different perspectives,
whether competing with the OEM, other remanufacturers, importers, resellers,
dealers, or hybrids, the value your customers feel they are or aren't getting
from you is the reason why your customer base is growing or getting smaller.
This leads to the question of what will drive some of the larger purchase
decisions those customers will make over the next...more
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