eTrends Newsletter - 062614

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June 26, 2014
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Video Takes 65% Share of Google Universal Search, While Product Listing Ads Rise 200%, Finds New Study  
Research indicates that 2014 Google delivers blended or Universal Search results for around 81% of all searches according to a new study from pioneer and leading global, enterprise SEO platform provider, Searchmetrics. Shopping and Map results) that are blended into search pages.
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Telstra Extends Cloud Services to USA  
Telstra is bringing new cloud infrastructure services into the United States (USA), expanding on its offering already available in the United Kingdom, Hong Kong, Singapore and Australia, and strengthening its global virtual private cloud solution for multinational customers.
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Demographics Of Who Shops Online And On Mobile  
In the first quarter of 2014, 198 million U.S. consumers bought something online, according to comScore's quarterly State Of Retail report. That translates to 78% of the U.S. population age 15 and above. But who are these shoppers driving the trend of buying online and on mobile devices? asks Cooper Smith of Business Insider.
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Pros and Cons of Private Clouds for SMBs  
Most small and medium-sized businesses (SMBs) use public cloud services of one type or another. The metered, on demand, burstable nature of cloud allows SMBs to affordably access enterprise-level applications that mobile workers need to be optimally efficient. Security, performance and integration concerns, however, are barriers to entry for all companies considering public.
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Steps to Design a Social Media Campaign  
A good marketing campaign's goal is to keep your clients/prospects/community informed about overall updates, services and progress of your company, says Debbie Hemley, a social media coach, and frequent freelancer for the Social Media Examiner. Read her key steps (exerpted here) for creating a socia media campaign:
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Client Case Study: Capital Networks Ltd.  
NAIT uses Audience to expand campus digital signage information system: Northern Alberta Institute of Technology is a post-secondary education learning center offering more than 250 programs, including 35 apprenticeship trades, and more than 1,400 continuing education courses.
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Cloud Contracts Must Do More for Customers  
The legal framework for service levels around cloud computing has not kept pace with the advance of the technology itself, with customers sometimes ill served by cloud contracts and IT suppliers as a result. Early cloud contracts tended to reflect the large-scale, public cloud, one-to-many, commoditized characteristics of the early cloud services providers — big players such as Google.
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