eTrends Newsletter - 072914

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July 29, 2014
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Sales Expense: The Overlooked Metric  
The industry model is frequently quoted, a topic of discussion at industry events and even a training program offered by an industry association.
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Are You Marketing to Your Primary Audience?  
Sure, we all are aware that business promotion through social media is big today. We know that social media use involves "Social Marketing" -- and if you're a "marketing manager" you are naturally seeking to create new ways to extend your outreach and prospecting efforts.
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VARs Cheer Microsoft Select Plus  
Microsoft partners have welcomed the vendor's move to bin its Select Plus volume licensing scheme, claiming its replacement will make life easier for the channel, according to Hannah Breeze, Channelnomics.
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The IoT Will Dwarf All Consumer Electronic Categories  
According to Emily Adler, the numbers being forecast for the Internet of Things (IoT) are mind-boggling. Says Adler: BI Intelligence finds that 1.9 billion once-inert everyday and enterprise devices are already connected to the internet — from parking meters to home thermostats — and by 2018 that number will top 9 billion.
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Security Concerns Hold Back Firms in Embracing Mobility  
Security worries continue to hold enterprises back from embracing mobility, according to a survey of 3,500 IT decision makers in 15 countries by Wakefield Research and commissioned by HP, as indicated by Fred Donovan, FierceMobileIT.
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Latest Trends In Cloud Computing  
While cloud computing continues to make a significant headway in the internet world, advancements happening in overall technology areas have started delivering value for enterprise businesses alike. Here are few cloud computing trends that stand out from my perspective: 1. The margin of ...
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Providers CloudSigma and OpenVPN Partner to Provide Remote Access to Public Cloud Deployments  
CloudSigma, a public cloud IaaS provider with advanced hybrid hosting solutions, has partnered with OpenVPN to develop a software appliance that enables the rapid deployment of OpenVPN Access Server within CloudSigma's public cloud.
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