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Ex-Apple CEO John Sculley launches low-cost smartphone brand

John Sculley, former CEO of Apple, debuted his new low-cost smartphone brand Obi Mobiles in Singapore Thursday as part of the company’s global rollout. The company will offer devices priced between $70 and $200 and is looking to go head-to-head with other youth-focused, budget-conscience Chinese phone manufacturers like Xiaomi and Lenovo by keying in to the cache of Apple: distinctive design and branding. Read More...

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