A Blueprint for Technology Transformation1 Mar, 2014 By: Randy Dazo, Director, InfoTrends
Office equipment dealers need to desperately transform their business as their core businesses, which revolves around hardware and supplies, continues shrink. Even MPS has become ubiquitous in terms of the services and prices that often lead to a price war with no significant value or differentiation to their customer.
We see the managed services playing field expanding for office equipment dealers / manufacturers, and if they have not gone down these routes already, it will be time to start investigating a path that will allow them to provide a wider variety of services. The first is managed IT services, which we have been talking about for several years now.
Managed IT services consist of managing one’s IT departments typical of a managed service provider. These services are also expanding, especially for smaller businesses that want cloud services as well. Managed cloud services provide the infrastructure and the billing models around a cloud-oriented infrastructure of services, such as document management, document creation, and document collaboration for an organization that exists in the cloud.
We have also spoken about many mobile solutions as they relate to the office equipment market, especially those that surround our areas of print, capture, document management, and device management. The services of managed mobile device management are now being offered by IT providers similarly to those services around managed print that consist of security services, device infrastructure management, software management, and remote software updates.
MPS and solutions have also led us down a path to advanced workflow solutions and Business Process Automation, specifically in vertical markets. Being able to simplify and create efficiencies around paper- based workflows turning them into electronic workflows will be key in differentiating services within a vertical market.
Lastly, data collection and analysis are going to continue to play an important part of the delivery of services for customers. Customers will demand to see how their solutions are currently providing value to their organization and at the same time will want to know how to improve their business by utilizing these tools.
Managed print, IT, cloud, mobile, business process automation and analytics will begin to differentiate vendors as well as become a core set of services providers will have to be able to offer customers, however taking the right steps in investing in these areas may be quite daunting. There are decisions of software, internal resource allocations and infrastructure investments that can end up as road blocks for many dealers to move forward.
Then there are the choices of invest internally, grow organically, partner or acquire. Each of these takes serious consideration in order to make the right move and investment.
For in depth information, I will present at the upcoming ITEX Expo, March 11-13 at the Rio in Las Vegas. In the session, “A Blueprint for Technology Transformation,” I will explain each of these new investment areas as well as the different options for investments that a dealer has to make in order to transform their organization for the future.
Randall Dazo is Director of InfoTrends’ Network Document Solutions (NDS), Dynamic Content Software Strategies (DSS), Professional & Managed Print Services (PMPS), and Image Scanning Trends services (IST). Prior to InfoTrends, Mr. Dazo was Senior Manager, Output Solutions for Ricoh Corporation, and earlier in his career held senior sales & marketing positions at Sharp, Net2Phone, Minolta, and Canon. Visit http://www.infotrends.com