BTA Print Management Workshop
24-Aug-2011 By: http://www.bta.org/i4a/pages/index.cfm?pageid=2127
Taught by Tom Callinan and Ed Carroll of Strategy Development, this two-day educational workshop is designed to provide dealerships with the tools they need to establish a print management strategy that will allow them to significantly increase the quantity of captured prints, lock in customers, distinguish themselves from competitors and, ultimately, sell more hardware.
As a provider of print management services, the dealer can become the end user's "single source" for managing printed pages and the hardware used to produce them. By utilizing the services of a dealership that offers a print management program, the end user company can eliminate the need to deal with multiple vendors and invoices and leverage the benefits of a holistic view of its printer fleet. With one vendor responsible for the entire output fleet and all printer-related issues, regardless of brand, the end user can save time and money and improve efficiencies. Meanwhile, the dealership providing print management services can position itself as a technology partner, ultimately transitioning the end user's output devices to a single brand and winning additional hardware placement and software implementation opportunities.