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Device Experience: Linking Websites, Smartphones, Data & Devices

26 Apr, 2013

Device Detection Data is the missing ingredient that can turn any standard web site into a tailor-made experience for mobile phones and devices. It lets any organization deliver an online customer experience with optimized browsing, easier transactions and faster page loading.

How does it work?

Every mobile phone is different. You'll find different screen sizes, different keyboards, different web browsers, different operating systems.
Companies like 51Degrees.mobi maintain a unique device database that's been built from real handsets, manufacturer's specifications, our usage information and web site responses. Having a list of this information enables a web site to identify a user's web browser and physical device type. For example, web developers can:

■Redirect a customer to a mobile website or improve the customer experience by utilising other properties, such as screen size and input method;
■Validate a user's device type and software version before offering downloadable content or attempting to interact;
■Tailor the experience by using other functionality on the device, such as the type of keyboard or camera;
■Accurately analyze mobile web usage data

Key Features Can Include the Following:

■High performance with APIs (.NET, C, Java, PHP)
■XML format providing easy access to data
■Easy setup and deployment
■Secure, reliable, always-available usage installed in your environment, unlike cloud services
■Structured device data including full dictionary of properties and values
■Developed and maintained from reliable sources, including real devices, manufacturer’s specifications, usage information and web sites
■Quality control process validates each piece of device information

 Choosing Your Data:

When considering selecting a company to assist you, select a company with a unique database, whose data files contain thousands of devices, including games consoles, eBook readers, tablets, smart phones and feature phones. Each device is associated with a wide range of relevant properties, from screen size and input methods to operating system, browser and hardware. There are essential systems and advanced comprehensive systems to choose from depending on the provider.

The company 51Degrees.mobi makes the mobile web work for over 500,000 websites across the globe by providing the real time device detection needed to optimise content cost effectively for mobile.  Information from over 790,000,000 unique monthly web visits are aggregated and presented for interactive analysis via the Mobile Web Analytics tool located on their website.

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