DPOE's Miceli Looks Back On 2013 to Go Forward Into 20142 Dec, 2013 By: Chip Miceli
At the end of the year, imageSource continues to ask providers: “At a glance, what appeared to work well for office channel dealers in 2013? What were some challenges?” Chip Miceli, President of Des Plaines Office Equipment (DPOE), a leading dealership with offices in the Midwest, and President of Select Dealer Group (SDG) offers his insight:
What has been critical for success among office channel dealers overall is the ability to see ‘the big picture’ of our industry. Those who have come to embrace the belief that “the status quo” is no longer enough will have a far more successful year than those who do not. Specifically, much of our industry has moved beyond the old model to incorporate Managed Print Services as a key part of their business model, and increasingly, this has expanded to include Managed Network Services (IT) into the model as well. As our industry evolves, dealers must get more involved in ‘cloud’ services.
Some of our recurring challenges are to fine-tune the way we get the message out about who we are and what we offer. My company, as an example, strives to maintain a high visibility by offering workshops on new technology, by hosting tech shows, and maintaining a strong presence in the news media and in social media channels. This is a very different model than was common in our industry even a decade ago.
“What do I see percolating on the horizon for 2014?” The cloud is a big part of our industry’s future. Dealers will be getting more and more involved in offering cloud services, as well as 3D printing services and solutions. This makes perfect sense when you think about the advancement in the means that businesses communicate among themselves, with clients and to their markets. As our industry and the industries we serve move more and more toward being ‘paperless,’ technology plays an even more key role. As our industry’s landscape continues to change, we can learn not only from manufacturers and developers of new information and products, but from peer groups. The interaction between office dealers through peer groups, where dealers from different geographic regions come together to share best practices and information, helps us all as we strive to remain at the leading edge of our industry.
I serve as President of an organization called Select Dealer Group, which is made up of dealers from all across the country (with even an international member). We exchange information, help solve problems, and educate each other on the latest industry trends. We individually benefit and our customers do as well. It’s like having an advisory board made up of people in your industry – but, even better, from non-competitive geographic areas. These forums help us to embrace the future no matter which way it may go.