Federal Heath Sign and ScreenScape Offer Joint Digital Signage Solution10 Apr, 2014
Using Federal Heath's deployment know-how and ScreenScape's SaaS platform, marketers can push promotions to digital screens inside almost any venue.
Federal Heath Sign Company LLC recently announced a joint initiative with ScreenScape Networks Inc. to offer its customers a full-service, single-source solution for digital place-based media.
The partnership combines the products and services of Federal Heath, needed to deploy the physical equipment across a national network of retail locations, with the Internet-style networking and content sharing of digital signage company ScreenScape. Using ScreenScape's software-as-a service platform, marketers can push their own digital promotions to screens mounted inside any number of venues with the simple click of a mouse.
"The potential for place-based media to lift sales and control mindshare at retail has created a strong demand for new customer engagement technologies," said Kevin Stotmeister, president and CEO of Oceanside, Calif.-based Federal Heath. "The road to success in this competitive new digital arena is all about choosing the right technology and the right partner to deliver an effective and consistent brand experience in the specific locations where buying decisions are made."
Federal Heath has been steadily advancing into the digital signage area and now introduces Ingage Digital under its Ingage Solutions brand. Through its new relationship with ScreenScape, Federal Heath now has access to a unique software platform that can power multiple digital signage networks simultaneously.
"Federal Heath has more experience in deploying retail signage across a range of industries than any company in the United States" said Mark Hemphill, CEO of ScreenScape, Charlottetown, Prince Edward Island, Canada. "We know how important effective project management is to successful, scalable digital signage deployments. The greater the number of retail partners that participate, the more attractive the network becomes to its operators, its brand partners and a variety of different kinds of interested marketers."
(*Digital Signage is growing as a value-add to organizations seeking enhanced innovation in technology communication within multiple verticals, and for those business providers who are seeking to expand their business portfolio with product services to offer clients.)
Industry News inititally sponsored by: Capital Networks / Digital Signage Connection April 2014