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Focus On: Evolved Office

4 Sep, 2013

Evolved Office is a full-service marketing company that provides highly-targeted marketing services and ready-to-go content specifically for office equipment dealers and business solution providers.

EO’s industry-specific marketing and sales solutions include content that speaks to customer objections and helps dealers generate more leads and close more accounts. Some of Evolved Office’s most popular solutions include newsletters, postcards, email marketing, video marketing, event campaigns (lunch & learn, open houses), custom brochures, case studies, managed campaigns, and more!

New Platform

Recently, Evolved Office expanded its offerings by developing and launching its NEW marketing platform that aims to make marketing easier than ever before. Campaigns and marketing solutions on the new platform are categorized and searchable according to specific themes and categories – including MPS, Document Management, Going Green, and IT Services, to name a few. EO’s marketing platform allows dealers to search for campaigns, edit marketing pieces, send out email blasts, and track the results (opens, clicks, etc.). Dealers can also take the digital templates and generate high-res PDFs to be printed and used as leave-behind pieces. 

Evolved Office founder and president Marc Spring, believes that the new platform will make end-user marketing for dealers easier and more effective than ever before. “Our new site is really a game changer for dealers,” said Spring. “Our mission was to automate marketing solutions so dealers could quickly search for campaigns by theme – for example Managed IT Services – choose from several templates, and quickly go to market via email, print, video, and social media,” Spring said, “and we’ve certainly achieved that goal with our new platform.”

Additionally, Evolved Office is now offering Social Media Services to help clients establish or grow their online presence on Facebook, Twitter, LinkedIn, and YouTube. With the integration of Social Media Services and the launch of its new marketing platform, Evolved Office has become a one-stop-solution for dealers’ marketing needs.

Although Evolved Office is constantly changing to keep up with customer demand, the foundation of Evolved Office has always been its commitment to exceptional, industry-specific content. EO’s experienced editorial team is dedicated to providing dealers with original and relevant content that can be customized or used “as is” – including more than 700 industry-specific articles and an up-to-date product library showcasing solutions from all OEMs and software vendors.

But, it’s not just content that sets Evolved Office’s marketing solutions above the rest – its in-house graphic design team consistently creates professional and innovative designs so that you can outshine the competition – every time!

In addition to providing services directly to independent dealers, vendors also partner with Evolved Office to host their content and campaigns in Evolved Office’s platform.  

Roger Jung, vice president of sales, says these partnerships are integral to expanding the reach and opportunity of vendor marketing. “OEMs provide dealers with some great marketing resources, but only a few dealers take advantage of them,” Jung said. “Most dealers want the ability to customize a piece and brand it according to their needs, but it takes too much effort for a dealer to log in to their dealer portal, contact an ad agency for customization, upload the piece into an email marketing platform and send it out,” Jung added, “so we have developed a specific program for vendors in which we create and host their campaigns.” Jung also mentioned that because Evolved Office is a third-party platform, dealers are assured that their email lists are secure and confidential on the EO platform. Some of EO’s vendor partners include Toshiba, DocuWare, and Compass Sales Solutions (CRM integration).

To learn more on Evolved Office, simply call 954-903-7900 or email dealersolutions@evolvedoffice.com. Special rates are currently available for BTA, Toshiba, and DocuWare partners. EO is also a Sharp co-op approved vendor.  In addition, to learn more about Evolved Office’s complete range of products and services, visit their website: http://www.evolvedoffice.com

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