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Good Marketers Agree: Facebook Rules

19 May, 2016

Caysey Welton, a contributor to “min” - a valuable news source for marketers, reports in her May article the latest on preferred social media sites use to deliver your marketing messages. Welton says:

The implication that Facebook is an important marketing channel is old news. What’s not old news is exactly how much marketers value it.

According to a recent study by socialfresh, “The Future of Social Media,” 96% of marketers say Facebook generates the best ROI. The 551 digital marketer respondents were allowed to select up to three. Twitter polled second at 63.5% and Facebook-owned Instagram third at 40%.

Facebook also dominates frequency and investment. The respondents were asked which networks they advertise on at least once a month, and the order remains the same: Facebook 61%, Twitter 32%, Instagram 30%. The order of importance shifts, however, when the respondents were asked which networks they plan to invest the most over the next year. Facebook remains tops at 76%, but Instagram edges out Twitter with 42% and 41%, respectively.

Despite all the buzz, Snapchat placed last with respondents in all the previously mentioned questions, including where marketers plan to invest. Only 11% of marketers indicated they will increase investment on Snapchat over the next year, which reasonably raises questions about just how “emerging” this platform really is.

(Source: www.minonline.com  - May 2016)

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