How Disciplined Are You With Social Media Marketing?11 Sep, 2013 By: Sand Sinclair, Editor
Sure. Social media is accessible to anyone with the Internet, but to make this tech strategy part of your business marketing campaign, it takes some discipline with well thought-out content techniques. As you likely know, social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing usually centers on efforts to create content that attracts real attention and encourages the observer, be it business colleagues or prospects, to learn about you and your company, services and products, which of course, is simple promotion and branding (and very cost effective). When done well, your corporate message spreads from user to user and presumably resonates because it appears to come from more than one trusted, third-party source, as opposed to just your company itself. Hence, this form of marketing is mostly driven by "word-of-mouth," meaning it results in earned media rather than paid media. Best of all, it helps build better or new relationships with colleagues in your marketplace.
To enhance your company's presence and reputation, it isn't rocket science to know you need to make some effort in positioning your company as as a leader or expert in its field. For example, if you are a company that is competitive and competent in regard to office supplies, or managed services and network technology, you want to promote that persona in a variety of highly targeted online destinations. Bottomline is: Social media marketing simply refers to the process of gaining website traffic or attention through social media sites that focus on your market.
Most companies use some form of social media today; if you haven't ventured in a truly professional way yet, don't delay. Always up your game. A company cannot credibly market itself today without readily using the latest social media sites to promote its company. Forget people Googling or doing a search to find you online-only. Sure they can access your business website easily but just as often they are looking to find your company on Twitter, LinkedIn and Facebook. Most of all, when they do visit one of these sites, do they find poor or average efforts at promoting your products or brand? Is it stale and outdated or is it kept fresh with news and information that is updated regularly? Social marketing needs refreshing and discipline to make it worthwhile for viewers to "learn and return."