Just a Minute: On Being Positive4 Jan, 2014 By: David Gibbons
All you can print for just 9.99 a month and you get a free printer? Now that’s an amazing offer, but it’s real, and you receive free maintenance on the printer as well. How? Cartridge World Accrington’s Boss, Darren Turner, came up with the idea himself, to grow his business in England. Then, within weeks of that launch, he offered an all-you-can-print deal—with a faster, free printer plus maintenance—for business owners, for a small cost per month. Turner says his new customers simply want to be able to budget for their home and office printing needs, without any blow-outs.
(For more info visit http://www.accrington.cartridgeworld.co.uk).
I think he’s onto a Winner! But how does he do it? I will tell you soon after I visit his shop personally next month, to find out more. An enterprising lot is the Cartridge World group. I was invited to meet with the Asia Cartridge World managers and bosses—called masters—in Hong Kong this month. They too are full of enterprise and positivity. They expect to significantly grow the number of shops in their global franchise particularly in Asia, where the OEMs currently enjoy a greater market share. Their CEO, Rod Young, admitted the nature of the business has certainly changed, because consumers have different printing habits. However, it is evident the group will not just survive, they will thrive and expand.
They have snapped up leaders from Canon, Brother and other OEMs in different parts of the world, to join their team of masters to drive the development of the business. And they are looking for other leaders to join them.
So much positivity! Is it because they read the recent International Data Corporation Worldwide Quarterly Hardcopy Peripherals report that claims the market grew 2.6% worldwide in the third quarter of 2013 (3Q2013 was the first quarter of global growth since 2011 where inkjet grew 0.4% and laser swelled 5.9%)?
No! It’s in the culture, the very fibre of the organization, to be positive, to be entrepreneurial, to prosper. Your business could be the same. It’s all in the way you think. If you see just gloom and doom, then that will become the self-fulfilling prophecy. The story is told of two prisoners looking through the bars of their cell. One looked out and saw mud. The other looked out and saw stars. Get it?
David Gibbons is an Australian who has formerly been a school principal, TV and radio broadcaster, and has also run his own imaging supplies business. He is currently based in Zhuhai, China as a Director of Recycling Times Media in publishing, broadcasting and events. Visit http://www.irecyclingtimes.comfor more info.