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The Making of a Tree Planting Engine

20 Apr, 2016 By: Jordan Darragh

Dear Friends,

On every Earth Day, I take inventory of our company progress as it aligns with our mission.  Because our product, PrintReleaf, provides an environmental solution, Earth Day is both an annual measuring stick and a reminder of our mission.  However, “our” mission is shared through a global network of partners and their customers. 

When we launched our company “live” into the office print marketplace two years ago, we had one single pilot partner signed up and only a handful of test customers.  As of today we have now built a growing global network of 10 international distributors, 92 channel partners/dealers, and over 1,000 end customers.  In the coming weeks, we will launch a new distribution partnership in Europe and announce our first major OEM partnership.  In March of 2016, we ‘releafed’ over 12,000 trees.  With approximately 20 business days in a calendar month and approximately 10 working hours in the average business day, we can proudly say that our daily rate of reforestation (our DRR) is 600 trees / working day …which is exactly 1 tree per working minute.  That is the power of a partner network and the making of a tree planting engine.

This was our mission from day one, i.e., to unlock the power of the internet and connected devices and initially weave our service into the fabric and workflow of managed print services (MPS) to build a highly scalable reforestation platform.  While releafing one tree per minute is a nice accomplishment, we feel we’re only scratching the surface.  Opportunity abounds in the office print marketplace and beyond (graphic, commercial and retail print et al) to grow our network of partners and customers over 100x.  In simple terms, that means we could increase our rate of reforestation to 100 trees per minute or more.

It’s with this enormous opportunity in mind, that we leverage the platform and megaphone that Earth Day provides to share our value proposition for partners and customers. 

Partners and resellers have a choice.  They can choose to meet or beat customer demand for eco-friendly products and solutions at - or ahead - of the curve.  Both choices emerge at the intersection of PrintReleaf’s offering to automatically measure and certifiably releaf (reforest) a customer’s paper consumption. 

Customers have a choice.  They can choose to be environmentally conscious… or not.  Recent survey data published by Office Depot points to a positive and increasing trend for the former.  In fact, their index reveals 50 percent growth in SMB’s interest in going ‘greener’ between 2013 and 2016.   

Additionally, we consistently receive feedback from partners and their end customers that PrintReleaf provides education and awareness to their employees; helping them to become more environmentally conscious and mindful of their own consumption….which in turn yields more value in the partner and customer relationship.  In the coming weeks, to amplify this feedback, we will publish a vertical market analysis and a series of case studies to share customer perspectives and success stories across multiple industries.

Today, 195 countries from around the world will join together to sign a landmark climate agreement stemming from the global climate summit in Paris (COP21) in December of 2015.  Whether it’s an entire country, a small business, or an individual, we can all play a helpful role in both protecting and rebuilding our environment .  So this year on Earth Day, as you may reflect on your own company’s environmental mission, we invite you to join ours as we collectively grow our tree planting engine together.


Jordan Darragh is Founder and CEO of PrintReleaf. For detailed info visit http://www.printreleaf.com

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