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Millennials are Shaping Future of Content Management

29 Apr, 2015

Lisa Hoover McGreevy, for FierceContent Management, gives input on today's Millenials, saying:

Many of us can agree that technology is changing the way we work, but the case can also be made that technology is changing because of the way we work. Information Age's Ben Rossi says worker expectations are shaping the ways in which traditional content management systems are developing and, specifically, millennials have a lot to do with it.

"Information workers want to find documents as easily as they can browse for books online. The approach to work by millennials in particular is shaped by these expectations. Over the next five years, organizations will increasingly need a solution that will support this more dynamic working style as, according to BPW Foundation," said Rossi. "Millennials are projected to make up 75 percent of the global workforce by 2020. Currently most legacy ECM systems, which are already in failure mode due to poor user adoption, can't keep up and lack support for intercompany sharing and remote access."

The impact millennials have on everything from marketing strategies to management methods have been debated hotly for the past few years but the idea they could steer a new course in the development of content management systems seems like a stretch. At least until you take a deeper look.

Millennials were among the first dive head-first into social media and to see the infinite ways of engaging with others via the internet. As CMS Myth's Jake DiMare noted back in 2012, millennials constructed an entire social justice movement using an assortment of content management systems.

"Consider the recent Occupy movement, which began rolling across the globe in October of 2011. In a matter of hours occupation groups everywhere propped up full-featured, open source web content management systems," says DiMare. "In fact, they were streaming live video to a content rich website within four hours of establishing their encampment. No IT staff, no system administrators, designers, developers, user experience architects or business analysts. Heck, they didn't even have a reliable power supply or source of bandwidth.

"Such an emergent content strategy suggests millennials don't need a fancy degree to handle technical infrastructure, content or integration with third party technology solutions. In fact, these things are hardly a challenge to anyone I've met under the age of 20 these days. To the contrary, building and deploying a website has become almost like an afterthought to the content it will present."

Cast in that light, the notion that millennials are shaping the future of content management systems seems like a fairly prescient assessment. Of course, there's always more to the equation and there are plenty of other factors impacting the evolution of content management systems--like cloud technology and security issues, for example. They don't negate, however, the role the millennial generation plays in where the technology is heading.

For more content management updates, blogs and articles, visit http://www.fiercecontentmanagement.com

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