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Neal Schaffer


Neal Schaffer is the author of Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success. Named a Forbes Top 50 Social Media Power Influencer two years in a row, Neal is the creator of Advertising Age’s Top 100 Global Marketing Blog, Windmill Networking (recently rebranded as Maximize Social Business), and a global speaker on social media who also teaches as part of Rutgers University’s Mini-MBA™ in Social Media Marketing Program.

As a leading social media strategist, Neal has created social media strategies, coached implementation, and helped train dozens of companies, from startups and small businesses to Fortune 500 enterprises and even a Grammy Award-winning musician. Neal has previously written two award-winning books on LinkedIn. His work has been recognized by the media, appearing in the Wall Street Journal, Bloomberg Businessweek, Forbes, Yahoo!, and the American Express OPEN Forum.

For more information, please visit http://www.maximizeyoursocial.com

Check Your Status: 12 Questions to Ask About Your Business’s Social Media Presence    3 Feb, 2014
By: Neal Schaffer

Any time you audit your business, you evaluate your employees. You go over your financials. You take a hard look at what inventory is selling and what isn’t. You review which employees have your business’s social media passwords; who tweeted what about your business; and take to Facebook to...more >>

Is Your Company Posting Without a Plan? Eleven Essential Components of a Successful Social Media Strategy   2 Dec, 2013
By: Neal Schaffer

Many company leaders understand that in order to survive in today’s business world, their companies must have a social media presence. But to the detriment of many organizations, strategy is lagging (way) behind. In fact, a 2013 survey showed that creating a social media strategy is still a major...more >>

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