New Messaging Stats Indicate Need for Content Carriers to Adapt To the OTT Model30 May, 2013
Informa reported last month that almost 19 billion messages were sent per day on chat apps in 2012, compared with 17.6 billion SMS texts. These figures follow another report by Ovum, asserting that carriers will lose $54 billion by 2016 due to smartphone messaging apps. With OTT messaging overtaking SMS for the first time, global leader in solution enablement for service providers, Movius Interactive Corporation, claims it is time carriers make moves to displace the OTT players. What is OTT you ask?
OTT in particular refers to content that arrives from a third party, such as NowTV, Netflix, Hulu or MyTV, and is delivered to an end user device, leaving the internet provider responsible only for transporting IP packets. Consumers can access OTT content through internet-connected devices such as PCs, laptops, tablets, smartphones, set-top boxes, Smart TVs and gaming consoles such as the Wii, PlayStation 3 and Xbox 360.
In the fields of broadcasting and content delivery, Over-The-Top Content (OTT) describes broadband delivery of video and audio without a multiple system operator being involved in the control or distribution of the content itself. The provider may be aware of the contents of the IP packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. This is in contrast to purchase or rental of video or audio content from an Internet provider, such as cable television Video on demand or an IPTV video service, like AT&T U-Verse.
Movius’ VP of Product Strategy and Marketing, Jose Romero, says this trend is a symptom of OTT players gaining more and more control, but he believes adding some simple value added services could reverse this trend for carriers.
“To become relevant In the OTT revolution, carriers must be more agile in application development, deployment, and innovate by offering personalized solutions that focus on user needs and also delivering open, real-time, voice and messaging services on their core networks,” said Romero.
Consumers struggle every day to keep their private lives separate from their public and work lives.
“More people are beginning to carry more than one type phone to manage business, personal, social, etc. A company like Movius whose ‘myIdentities’ platform is a network based solution, allows customers to have multiple TDM phone lines, separate mobile workspaces, and separate billing on the same device with only one SIM card and without the need of a specialized dual-SIM device. These services help drive revenue growth for the carrier while adding extra services for the end-user,” says Romero.
Movius offers other services that carriers can provide including solutions that integrate with social networks to provide social telephony, parental geo-fencing, true fixed-mobile convergence, and unified social media messaging.
For more information visit http://www.moviuscorp.com/news-press.aspx.