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BTA to Host ProFinance 2.0 May 9-10

15 Mar, 2012


Kansas City, MO - March 15, 2012 - On May 9-10 in Atlanta, Ga., the Business Technology Association will host ProFinance 2.0, a one-and-a-half-day financial benchmarking educational course for office technology dealers. The course is led by instructors John Hey and John Hanson of Strategic Business Associates (www.strategicbusinessassoc.com).

Over the last 10 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. But with the introduction of color, connectivity, software and managed print services (MPS) the business has changed — and ProFinance has changed with it. ProFinance 2.0 incorporates these changes into the new industry model, including benchmarks for MPS. With more than 30 key benchmarks, this management tool will help you and your team achieve double-digit operating income.

Hanson and Hey will share their knowledge from 25-plus years of experience in building one of the largest dealerships in North America and on advising many of the most successful companies in the industry.

This hands-on training will provide practical ideas that can be put into action immediately. It will give your company the competitive edge that is so vital in today's marketplace. Learn proven sales and service plans, effective management bonus programs and critical organizational strategies.
ProFinance is one of BTA’s longest-running courses and has received many positive reviews through the years. Among the comments from recent attendees:

• “I have attended ProFinance several times since 2001, most recently in 2011. The model has helped us move from 3 percent profitability to more than 13 percent within two years, and has assisted us in keeping the profitability up, even when markets were down. The industry has changed and the Hanson-Hey model has kept up with these changes, which shows the understanding they have of the industry. I trust their insights." — Robert Golowenski, Summit Business Systems, Oklahoma City, Okla.

• "We now know 'what good looks like' and it is a starting point for us to manage our business in a more effective manner and plan future growth."
— David Goss, Indiana Business Equipment, Terre Haute, Ind.

Commit to improving the performance of your organization. Register today and bring your key decision makers to the new ProFinance 2.0. It is an investment that will give you and your team valuable knowledge and will provide immediate take-home value. The course will be offered at the Hilton Atlanta Airport. The hotel room discount deadline is April 17. For more information or to register for ProFinance 2.0, visit  www.bta.org/ProFinance or call (800) 843-5059. BTA members can also use their $250 coupon received with membership when registering. Returning BTA-member ProFinance students seeking a refresher course and the opportunity to obtain the new model can attend for 50 percent off the member price (coupon does not  apply).

Founded in 1926, the Business Technology Association serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, sell and service hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day. For more information on BTA, visit its Web site at www.bta.org or call (800) 505-2821. The fax number is (816) 941-4838. You may also write to: BTA, 12411 Wornall Road, Kansas City, MO  64145.




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