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BTA Southeast District to Host Winter Break 2012 Feb. 10-11 in Orlando, FL

5 Jan, 2012


Kansas City, MO - January 5, 2012 - On Feb. 10-11, 2012, the Business Technology Association’s (BTA) Southeast district will host Winter Break 2012 at the Rosen Plaza Hotel in Orlando, Fla. This annual event will feature a keynote presentation by Marty Canning, president of Imaging Solutions and Services, Lexmark International Inc. There will also be five additional education sessions presented by industry leaders providing insight and strategies that can help any office technology dealership reach new heights, as well as a round-table discussion that will allow attendees to discuss "hot topics" in the industry.

Dealers will be able to participate in networking events that will allow them to connect with their peers. In addition, there will be time to visit with more than 25 exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on-site for a chance to win a $500 American Express gift card from BTA Southeast. To wrap up the event, attendees will travel to the Epcot theme part for an afternoon and evening to enjoy the rides and attractions.

The event begins at 9 a.m. on Friday, Feb. 10, with Canning’s keynote, “Understanding Your Customer: Output Strategies.” This keynote presentation will focus on how dealers can be more profitable. Profitability stems from true differentiation. Recognizing the differences between centralized, decentralized and distributed output strategies allows dealers to position themselves for a sustainable selling model. Additionally, the power of workflow solutions and managed services (print, network and document life cycle) will continue to play a critical role in defining a long-term relationship between dealer and customer. Output strategies form the road map for dealership growth and customer satisfaction.

Three education sessions will follow the keynote, with time for breaks to visit exhibitor tables. Lunch will be provided. Following the final education session of the day, attendees will have the opportunity to participate in a round-table discussion that will focus on the industry's "hot topics."  A welcoming reception will follow the round-table discussion from 5 p.m. to  7 p.m., giving attendees time to network with peers and visit with exhibiting sponsors.

The second day will begin at 8:30 a.m. on Saturday, Feb. 11, with the final two education sessions. There will also be breaks with time to visit exhibiting sponsor tables. Lunch will be held from noon until 1:30 p.m., when attendees will depart the hotel for the Epcot theme park.
The education sessions over the two-day event: “Recruiting & Selecting Sales Reps for MS & MPS,” with Rich Sissen, Sissen & Associates; “Service Challenges Every Dealer Faces,” with Ken Staubitz, Strategy Development; “Aftermarkets: The Untapped Resource,” with Melissa D. Whitaker, Melissa Whitaker International; “The Rise of Social Media in Business,” with Martin Perry, in2communications Inc.; and “What’s on the Horizon for BTA Dealers in 2012: It Isn’t Just MFPs & Printers Anymore,” with Keith Kmetz, IDC.

Preceding the Winter Break 2012 event on Feb. 8-9, BTA and Strategy Development (www.strategydevelopment.com) will offer BTA Service Management University (SMU) as the front-runner education workshop. Attendees of BTA SMU will receive free registration to Winter Break 2012. For more information, visit www.bta.org/SMU.

Exhibiting Winter Break 2012 sponsors include: BEI Services, CAPSYS, Color Imaging, Compass Sales Solutions, Crawford Thomas, Densi, Diversified Computer Supplies, DocuWare, EDA, Epson, ESP (Breaks Sponsor), Evolved Office, Falcon Technology Solutions, GreatAmerica Leasing Corp., Image Star, InkCycle, Katun, LEAF, Lexmark, MSE, Muratec, N-able, NA Trading and Technology, OKI Data Americas, Prism Pointe Technologies, SalesChain, Smart Power Systems and Square 9 (Lunch Sponsor).

BTA member registration for Winter Break 2012 is $159, which includes the Friday and Saturday education sessions and round-table discussion, Friday welcoming reception, Friday and Saturday lunch and Epcot ticket. Registration for an additional attendee from the same dealership is $129. Non-member registration is $209. Those dealers who register by Jan. 15 will receive a $50 cash rebate on site in Orlando. For more information, including full session descriptions and the registration form for the event, visit www.bta.org/BTASoutheastEvent.

Founded in 1926, the Business Technology Association serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, sell and service hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day. For more information on BTA, visit its Web site at www.bta.org or call (800) 505-2821. The fax number is (816) 941-4838. You may also write to: BTA, 12411 Wornall Road, Kansas City, MO  64145.

For More Information Contact: Brent Hoskins, Executive Director, Business Technology Association  (816) 303-4040




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