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BTA, Strategy Development Announce BTA MPS Sales Workshop Redesign, Tuition Reduction

9 Nov, 2011

Kansas City, MO - November 8, 2011 - Over the past five years, the Business Technology Association (BTA) and Strategy Development (SD) have trained hundreds of sales professionals in the science of managed print services (MPS). In that period a clear delineation has occurred with companies pursuing either a service-led approach to MPS in major accounts or a consolidation approach in the SMB market. To ensure that your sales force is prepared for either approach, SD has significantly redesigned the BTA MPS Sales Workshop.

"We constantly update our program based on feedback from classes and what we see in the field working with our clients on MPS transactions," said Tom Callinan, managing principal of Strategy Development. "Through the guidance we perform for our clients, the SD team gets the opportunity to work on 50 to 100 actual MPS transactions each week, ranging from companies with 20 devices to those with 2,000. Nobody has more visibility into MPS and we carry that knowledge to our training programs. We are now launching the fifth major revision to the BTA MPS Sales Workshop and it is a significant update from version 4.0."

The newly redesigned workshop will be appropriate for all sales professionals, both MPS specialist as well as equipment reps calling on accounts with three or more copier/MFPs. In order to make it more affordable to get sales professionals trained, BTA and SD have lowered the tuition from $1,695 to $1,195 per attendee, a $500 savings. Members may also use their $150 annual coupon, bringing the net tuition to $1,045. Non-members may also attend the BTA MPS Sales Workshop for a net tuition of $1,475 when using their coupon, receiving a one-year BTA membership. Each additional participant from the same company will only pay $995, so training multiple employees is logical. The next BTA MPS Sales Workshop is scheduled for Dec. 6-7 in Baltimore, Md.

Founded in 1926, the Business Technology Association serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, sell and service hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day. For more information on BTA, visit its Web site at http://www.bta.org or call (800) 505-2821. The fax number is (816) 941-4838. You may also write to: BTA, 12411 Wornall Road, Kansas City, MO  64145.

For more information contact: Brent Hoskins, Executive Director, Business Technology Association (816) 303-4040.

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