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BTA West to Host Capture the Magic Aug. 7-8 in Las Vegas

24 Jun, 2014

Kansas City, MO — June 2014  - On Aug. 7-8, 2014, the Business Technology Association’s (BTA; www.bta.org) West district will host its annual Capture the Magic event at the Bellagio in Las Vegas. The educational and networking event, open to BTA member and non-member dealers from across the country, is all about providing the insight, guidance and tools office technology dealers need to embrace the new — a new future, a new business plan, a new sales strategy, a new service strategy, new team members and new opportunities.  

The event will feature a keynote workshop by Jaynie Smith, president and CEO of Smart Advantage. There will also be six additional educational sessions presented by industry leaders that will collectively provide a look at all that is new in the industry.

Dealers will be able to participate in networking events that will allow them to connect with their peers, including a welcoming reception on Aug. 7, and a Cirque du Soleil Beatles LOVE show on Aug. 8. In addition, there will be time to visit with 31 exhibiting sponsors, many of which will hold drawings for great prizes during the event. Dealer attendees can also enter on site for a chance to win one of five $100 American Express gift cards from BTA West and enter the BTA District Event Sweepstakes.

Capture the Magic begins at 1 p.m. on Thursday, Aug. 7, with an opportunity for dealers to meet in groups of three with exhibiting sponsors until 3 p.m. (and earn up to $120 cash back).  At 4 p.m., the educational program will get underway with Smith’s keynote workshop, “Why Should I Buy from You and Not Your Competition?” Following the keynote, the welcoming reception will be held until 7:30 p.m., giving attendees time to network with peers and exhibiting sponsors.

Breakfast will begin at 7 a.m. on Friday, Aug. 8, followed by opening comments, educational sessions and lunch. After lunch, the final educational sessions will be held, followed by closing comments and prize drawings. Several extended breaks will take place during the day to give attendees time to network with peers and exhibiting sponsors. At 7 p.m., attendees will travel to The Mirage for the Cirque du Soleil Beatles LOVE show.
In addition to the keynote workshop, the Capture the Magic educational sessions will be: “The New Future,” with Frank Cannata and CJ Cannata of Marketing Research Consultants, “The New Business Plan,” with John Hey of Strategic Business Associates, “The New Sales Strategy,” with Chris Ryne of Growth Achievement Partners, “The New Service Strategy,” with Jerry Newberry and Jeffrey Kelly of Pros Elite Group, “The New Team,” with Sally Brause of GreatAmerica Financial Services Corp. and “The New Opportunities” with Keith Kmetz of International Data Corp.

The Capture the Magic exhibiting sponsors: Asay Media Network, Balboa Capital, Barrister, Continuum (Aug. 7 Reception Sponsor), Crawford Thomas, Densi, Digitek, ECi e-automate, ECi FMAudit, ESP/SurgeX, EverBank, Evolved Office, Fonality, Frontier Imaging (Aug. 8 Lunch Sponsor), Global Printer Services, GreatAmerica Financial Services, Image Star, Lexmark, LMI (Aug. 8 Breakfast Sponsor), MSE, Muratec, OKI (Aug. 8 Beatles LOVE Sponsor), PHSI, Print Audit, RPT Toner, Smart Power Systems, Supplies Wholesalers (Aug. 7-8 Breaks Sponsor), Synnex, TonerCycle/InkCycle, Toshiba and West Point Products.

BTA members receive 2-for-1 registration to Capture the Magic. BTA member dealer registration (with Beatles LOVE ticket) is $179, which includes the keynote workshop, educational sessions, Thursday welcoming reception, and Friday breakfast and lunch. BTA member registration without a Beatles LOVE ticket is $149, and also includes a second registration free. Non-member registration with a Beatles LOVE ticket is $229. Non-member registration without a Beatles LOVE ticket is $199.

For more information, including full session descriptions and the registration form for the event, visit http://www.bta.org/BTAWestEvent.

Founded in 1926, the Business Technology Association serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, sell and service hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day. For more information on BTA, visit its Web site at www.bta.org or call (800) 505-2821. The fax number is (816) 941-4838. You may also write to: BTA, 12411 Wornall Road, Kansas City, MO  64145.http://www.bta.org/BTAWestEvent

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