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BTA West to Host Capture the Magic District Event in Nov., in Las Vegas

11 Oct, 2011

Kansas City, MO - October 11, 2011 - On Nov. 17-18, 2011, the Business Technology Association’s West district will host BTA’s final district education and networking event of the year, Capture the Magic, at the Paris Hotel Las Vegas.

The event will feature a keynote presentation by Mark Mathews, president and COO of Toshiba America Business Solutions Inc. There will also be five additional education sessions led by industry leaders providing insight and strategies that can help any office technology dealership reach new heights. Dealers will be able to participate in networking events that will allow them to connect with their peers.  In addition, there will be time to visit with more than 25 exhibiting sponsors, many of which will hold drawings for great prizes during the event.  Dealer attendees can also enter onsite for a chance to win a $500 American Express gift card from BTA. To wrap up the event, registrants will attend David Copperfield's "An Intimate Evening of Grand Illusion" at the Hollywood Theatre, MGM Grand Hotel & Casino.

The event begins the afternoon of Thursday, Nov. 17, with Mathews’ keynote, “The New Normal.” In this session, Mathews will offer an executive-level insight into the current market conditions both globally and in the United States, and demonstrate how those conditions are impacting the industry and creating a significant need for change. He will specifically focus on addressing a changing business model, which emphasizes solutions and service for the customer, for long-term business success. Attendees will walk away with a clear vision of what changes they need to make to thrive in today's business environment, and the tools and partners available to them to hit the ground running.

Following the keynote, there will be a cocktail reception where attendees will have the opportunity to network with fellow dealers and exhibiting sponsors.The second day will begin at 8 a.m. on Friday, Nov. 18, with breakfast and five education sessions that will include: “Magical Procedures for Successful Dealerships,” with Bob Goldberg, BTA general counsel; “Capture the Opportunity,” with John Hey, Strategic Business Associates; “There is More to MPS Than Sales & Software,” with Ronelle Ingram, Steven Enterprises Inc.; “The MPS Contract: Getting it is Only the Start,” with Tom Callinan, Strategy Development; and “Beyond Traditional Sales,” with David Ramos, Strategy Development.

As noted, the event will conclude with David Copperfield’s “An Intimate Evening of Grand Illusion.” This memorable evening is being made possible through the co-sponsorships of GreatAmerica Leasing Corp. and M-Files.

Preceding the Capture the Magic event, on Nov. 16-17, BTA and Strategic Business Associates (www.strategicbusinessassoc.com) will offer ProFinance 2.0. For more information, visit www.bta.org/ProFinance. Following the event, on Nov. 19, BTA will offer the one-day FIX: Cost Management for Service workshop. For more information, visit www.bta.org/FIX. Attendees in either workshop will receive a free $199 General Registration to the BTA West event.

The Capture the Magic exhibiting sponsors are: ACM Technologies, Color Imaging, Crawford Thomas, Densi, Digital Gateway, Digitek, DocuWare, ECi Software Solutions, ESP Energy Intelligence, Epson, Falcon Technology Solutions, FileBound, FMAudit, GreatAmerica Leasing Corp., InkCycle, Innovolt, Katun, LEAF, Lexmark, Lion Technology Group, M-Files, Micro Solutions Enterprises (MSE), Muratec, NA Trading and Technology, SalesChain, Square 9 Softworks, Strategy Development, Toshiba America Business Solutions and West Point Products.

BTA member General Registration for Capture the Magic is $199, which includes the Thursday and Friday education sessions, Thursday welcoming reception, Friday continental breakfast and lunch, and Friday’s Copperfield performance. BTA member General Registration without the Copperfield ticket is $169 and includes everything listed above, with the exception of the Copperfield ticket. Those who register by Oct. 21 will receive a $100 Paris poker chip onsite.

For more information, including full session descriptions and the registration form for the event, visit www.bta.org/BTAWestEvent. Founded in 1926, the Business Technology Association serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, sell and service hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day. For more information on BTA, visit its Web site at www.bta.org or call (800) 505-2821. The fax number is (816) 941-4838. You may also write to: BTA, 12411 Wornall Road, Kansas City, MO  64145.

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