CLOVER IMAGING GROUP REBRANDS AND UNVEILS NEW STRATEGY, NEW LOGO, AND NEW WEBSITE3 Feb, 2016
February 1, 2016 – Chicago, IL – Clover Technologies Group announced today the creation of the Clover Imaging Group (CIG). Now more than just a marketing umbrella, CIG joins Clover Wireless and Clover Telecom as a company in the Clover family.
The Clover Imaging Group launched last year was more conceptual in nature, a marketing umbrella to unite the brands and services available through Clover’s imaging supplies division. Today, CIG is a sales and marketing engine designed to offer the market’s most robust family of products, services, and solutions; all from one singular entity which creates an industry category of one. Now, all MSE, West Point Products brands, products, and services will be available from this new sales and marketing entity, Clover Imaging Group.
“For over 15 years, we have been putting together a group of companies in the imaging space that were leaders and drivers of innovation on their own, but taken collectively the new CIG is able to offer a portfolio of products, services and solutions that will not only set a new standard for today but will also serve as a global platform to drive the industry forward,” said Eric Martin, President of Clover Imaging Group. “The newly created CIG will continue to evolve as market changes necessitate additional products and services which means you should expect to see this group continue to diversify and invest in our collective futures.”
West Point Products’ reputable products and services and MSE’s powerful brand and support portfolio are now available under CIG, in addition to Depot International’s parts, computer and server parts, and services, Clover’s other well-known brands and products including: Dataproducts, MICR, Tecno Toner, ecoPost, NuPost, Latin Parts, Clover Environmental Solutions, and OPRA are also available to CIG customers under this new restructuring plan. This new group is also home to Responsible Recycling, a dealer exclusive recycling program for resellers and their end users.
An integral component of the launch of CIG, and a tremendous benefit to dealers, is the debut of a new, state-of-the-art CIG website that enables customers to order from the entire CIG portfolio of toners, inks, server and computer parts, etc. all from one destination.
“The companies West Point Products and MSE will no longer exist as sales entities,” said Luke Goldberg, EVP, Global Sales and Marketing for CIG. “All of the excellent MSE and West Point Products consumables, brands, and services are now available from your single source, CIG. This is an exciting time for us and our dealers. The driving force behind our brand restructuring is customer service. We want to offer our dealers an easy way to access Clover’s industry-leading imaging supplies, parts, solutions, and eco-services.”
Clients will now have one sales representative, one invoice, and one website for the multitude of products, services, and solutions purchased from CIG.
MSE dealers will register on the new CIG website – www.cloverimaging.com. West Point Products’ dealer logins will be migrated to the new site as we phase out www.westpointproducts.com. Depot International and Axess websites will continue to operate as they have been, but all dealers will have access to purchase those products through CIG.
About Clover Imaging Group
Clover Imaging Group (CIG) provides unparalleled support, collection opportunities, and solutions to independent dealers, OEMs, and retailers throughout the imaging channel and is comprised of the most respected and well-known brands in the industry including: MSE, Dataproducts, Clover Environmental Solutions, OPRA, Axess Managed Print Services, Tecno Toner, Depot International and Latin Parts.
This impressive group offers the market’s widest array of products and services and is supported by a vast engineering infrastructure, marketing resources, distribution capabilities, and strategic partnerships. By bringing all aspects of our business together, CIG is able to provide a level of partnership unsurpassed in the aftermarket imaging space.
Global EVP Sales and Marketing