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Company's Motto: Being Positive

28 Jan, 2014

There are a lot of good deals. All you can print for just $9.99 a month and you get a free printer?  Now that’s an amazing offer, but this is actually real, and you receive free maintenance on the printer as well. Let me continue.

Cartridge World Accrington’s Boss, Darren Turner, came up with the idea himself, to grow his business in England. Within in weeks of that launch, he offered an all-you-can-print deal—with a faster, free printer plus maintenance—for business owners, for a small cost per month. 

Turner says his new customers simply want to be able to budget for their home and office printing needs, without any blow-outs. I think he’s onto a winner.  An enterprising lot is the Cartridge World group. I was invited to meet with the Asia Cartridge World managers and bosses—called masters—in Hong Kong recently. They, too, are full of enterprise and positivity.  They expect to significantly grow the number of shops in their global franchise, particularly in Asia, where the OEMs currently enjoy a greater market share.

Their CEO, Rod Young, admitted the nature of the business has certainly changed, because consumers have different printing habits. However, it is evident the group will not just survive, they will thrive and expand.

They have snapped up leaders from Canon, Brother and other OEMs in different parts of the world, to join their team of masters to drive the development of the business. And they are looking for other leaders to join them.

So much positivity! Is it because they read the recent International Data Corporation Worldwide Quarterly Hardcopy Peripherals report that claims the market grew 2.6% worldwide in the third quarter of 2013? (3Q2013 was the first quarter of global growth since 2011 where inkjet grew 0.4% and laser swelled 5.9%).

No.  It’s in the corporate culture, the very fiber of the organization, to be positive, to be entrepreneurial, to prosper. Your business could be the same. It’s all in the way you think; the perspective.  If you see just gloom and doom, then that will become the self-fulfilling prophecy. The story is told of two prisoners looking through the bars of their cell. One looked out and saw mud. The other looked out and saw stars. Get it?


Writer David Gibbons is an Australian who has been a school principal, TV and radio broadcaster, and has also run his own imaging supplies business. He is currently based in Zhuhai, China as a Director of Recycling Times Media in publishing, broadcasting and events. Visit http://www.irecyclingtimes.com

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