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ESP Unveils New Brand Identity and “Energy Intelligence”

12 Oct, 2011


Zebulon, NC - October 12, 2011 - Electronic Systems Protection, Inc. (ESP), the leader in energy intelligence, today announced the transformation of its corporate identity. The new brand is designed to reflect the company’s recent growth in innovative energy management solutions, diagnostic software, high-tech research and development, and state-of-the-art micro-processor protection technology.

"For over twenty years ESP has been known as the leading manufacturer of industrial-strength power protection in the office automation, mailing, ATM, and Kiosk industries,” said Stephen Galloway, ESP’s CEO and President. “We have earned our reputation as the premium protection OEM and trusted business partner by developing technology that has been proven to help our customers improve the reliability of their equipment. Our industry leading products help customers be green, in addition to protecting mission critical electronics. It is now time to communicate our enhanced product line, intelligent technology, growth and expanded services so our customers know we are the partner of choice for energy intelligence and power protection.”

ESP’s recent innovations have expanded to include micro-processor technology, diagnostic software, energy monitoring, and the industry’s first cloud-based remote access control protection system. In addition, ESP recently acquired new technology, including the SurgeX brand, to expand into new markets.

“ESP ‘energy intelligence’ echoes our business focus and symbolizes our commitment to innovation,” said Tanya Flores, ESP’s Director of Marketing. “We designed our new identity to signify the expansion of our company’s technology and showcase the unique energy management value proposition our products provide to our customers. Our brand is a valuable asset to our company and the introduction of ESP’s new identity better communicates who we are, what we do, and where we are going,” Flores added.

The company’s growth from power protection to “energy intelligence” has occurred over the past three years, through investments in software, technology, resources, and includes:
• Introduction of the Next Gen PCS, the industry’s premium protection system and diagnostic software that enables service technicians to monitor power anomalies and customize protection settings, and was rated “best-in-class” by a third party test lab
• Expansion of ESP’s U.S. research and development capabilities
• Successful launch of over 30 new products over the past two years, including the Sag Eliminator+, the Step Down Transformer, and UPS product line.
• Energy management innovations including the Power Meter+ and SurgeX iControl, that help track energy consumption of connected equipment.
• The acquisition of SurgeX, a leading brand of power protection, engineered for the Audio and Video industry

The company's Web site, www.espei.com, goes live today with the new brand identity and ESP will transition the new logo and tagline on all products and marketing collateral. 

About ESP
ESP is the leader in energy intelligence and has protected the reliability of digital equipment for over twenty years. ESP’s patented power protection technology and diagnostic software enables service based businesses to protect equipment from the disruption and downtime caused by power anomalies. The company’s product portfolio includes award winning industrial-grade protection that has been proven to improve the performance of equipment, microprocessor intelligence and diagnostics that pre-diagnose power related service calls, and energy management innovations that reduce energy consumption.




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