Green Project Teams with TruTag Technologies to Implement Global Brand Protection30 Oct, 2013
TruTag Technologies, Inc., the developer of a covert authentication platform to address the trillion dollar global market for brand protection, and Green Project, Inc., an international manufacturer and leading supplier of remanufactured inkjet and toner cartridge products, announced that Green Project will institute a worldwide security program to protect its innovative products using TruTag’s product authentication solution. With TruTag’s covert technology solution, Green Project has instituted the marking of its products to ensure the protection of branded products worldwide. The terms of the deal are confidential, but TruTag will license its technology for use by Green Project and provide additional services to ensure continued protection in all markets for all covered products.
TruTag® microtags are inert, edible, serializable, and can integrate into the very fabric of a product, independent of packaging and labels, much like fingerprints on a human being. Millions of optical patterns can be embedded into a ‘TruTag’, which is a dust sized particle less than the width of a human hair.
“We’ve worked many years engineering and building an innovative product line and we want the market to know we are serious about protecting our intellectual property,” said Roy Fan, CEO of Green Project. “With everything becoming globalized, we believe it is important to safeguard our inventions and strong brand in the marketplace,” Fan added. “We have worked with TruTag to apply this authentication system in a simple and cost-effective manner to our products, and we will utilize this award-winning technology platform to help monitor our supply chain and ensure our customers receive genuine product of the highest quality.”
Kent Mansfield, President of TruTag commented, “I am extremely pleased TruTag is partnering with Green Project, a company devoted to delivering the highest quality ink and toner products while also remaining committed to innovative recycling initiatives. Since TruTag’s solution utilizes biologically inert material and is safe for the environment—in fact, our silica microtags are edible and can be used for food and medical products—our security platform fits well with Green Project’s environmentally-friendly product line.” Added Mansfield, “We salute Green Project for its proactive approach to product protection. We are delighted to help an innovative, eco-friendly company like Green Project provide brand protection for its quality products.”
About Green Project:
Based in Hacienda Heights, Calif., Green Project Inc. is a fast-growing organization that specializes in recycling ink and toner cartridges. The company provides products for all of the major manufacturers of inkjet printers, including inkjet cartridges and laser toners. The company has a strong environmental orientation and has chosen to focus on providing recycled products, thus saving the earth from further environmental harm caused by discarded inkjet cartridges and used ink. More information is available at http://www.greenprojectinc.com or http://www.inkfordummies.com. About TruTag Technologies: TruTag Technologies is the innovator of an edible security platform to address the trillion dollar global market for brand protection. TruTag® microtags are inert, edible and can integrate into the very fabric of a product, independent of packaging and labels, much like fingerprints on a human being. Millions of optical patterns can be embedded into a ‘TruTag’, which is a dust sized particle less than the width of a human hair. TruTag® can be used for the authentication of food, drugs, electronics, industrial components, and consumer products. The TruTag® security platform will provide superior brand protection, enhance the safety and traceability of food and medicine, improve tracking and logistics, assure product quality, and enable the Internet of Things. For more information, please see http://www.TruTags.com. TruTag Technologies, Inc. is a 2014 Technology Pioneer, selected by the World Economic Forum. This prestigious honor was awarded to the world's most innovative and influential technology companies with the promise of significantly impacting the way business and society operates.