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Hundreds of Imaging Industry Professionals Equipped for Success at Transform 2012

29 May, 2012

May 30, 2012 – Midway, KY – Hundreds of professionals from across the imaging industry gathered in Orlando, FL this May 22 – 25. They armed themselves with solutions to navigate the convergence of IT managed service and traditional hardware.

“More than 300 attendees from 15 countries returned from Transform 2012 with education and contacts to maximize their profit in the rapidly changing imaging market.” Said Edward Crowley, CEO or Photizo Group. “We want to thank every speaker, sponsor, and exhibitor that helped deliver this absolutely critical content.”

On Wednesday, attendees participated in pre-conference workshops addressing entry-level and advanced managed print services. That evening, the conference officially kicked off with a welcome reception hosted by platinum sponsor OKI at the Hilton Bonnet Creek’s Signature Island.

Transform 2012 conference sessions commenced on Thursday, May 24. Platinum sponsor HP introduced keynote Ken Schmidt, former director of communications at Harley-Davidson. Schmidt shared Harley’s story of revival from the brink of bankruptcy. He described the company’s focus on building relationships, validating customers in the buying process, and differentiating business with services. An evening networking reception hosted by platinum sponsors MWAi and Intel rounded out the night at Harley-Davidson Historic Factory.

“Transform 2012 is the only event to learn how to enter or continue to improve in service-centric business models like managed print service.” Said Simon Vermooten, Executive Vice President of Auxilio.  “You don’t have to look hard to find the technologies or people you need to grow your business.“

On Friday, gold sponsor Managed Print Services Association (MPSA) presented their annual MPS Leadership Awards. Auxillio, ARC, GreatAmerica Leasing, Kyocera Mita UK, PREO Software, and SmartPrint took home awards.

“The industry is in a state of transformation and change. It’s vital to bring together industry leaders.” Said Justin West, Vice President of the MPSA. “It’s from gatherings like Transform 2012 that tomorrow’s innovations will be born.”

The Photizo analyst team unveiled findings from the newly launched Digital Workflow Transformation Advisory Service in special presentation for attendees. They provided a window into the effect of the digital age on the imaging industry and what these changes mean to business models. Executives from from HP, Ricoh, OKI and Xerox answered audience questions about the future of the imaging industry in a unique panel.

Transform 2012 was made possible by a record number of sponsors and exhibitors. Partners include Adobe, American PrinterWare, BTA, BEI, ChannelEyes, ChannelPro, CompTIA, The Death of the Copier, Digital Gateway, DocSolid, ESP, ENX Magazine, FMAudit, HP, In-Map, Intel, Intellinetics, Intronis, Genius Bytes, Global Printer Services, GreatAmerica Leasing, LMI, Lexmark, Mirrored Image, MPSA, MWAi, N-Able, NER, NewField IT, Nuance, ODC, PartsNow, PREO, Preton, Print Audit, PrintFleet, PowerSource, OKI, Ricoh, Soaring MPS, SuppliesNetwork, Synnex, The Imaging Channel, Xerox, and YSoft.

About Photizo Group

A leading transformation firm, Photizo Group assists clients in transforming from a product-centric company to a services-centric company. Utilizing industry research, market intelligence, education and media, Photizo helps organizations to understand and build a successful services business. They have been the market’s main source for ongoing business intelligence about the rapidly growing opportunity of managed print services (MPS). The firm also offers proprietary studies and custom consulting. Vendors, dealers and enterprises can find more information about the evolving markets and resources at www.photizogroup.com.

Media Contact:
Misty Gonzalez
Director of Media & Publishing
Photizo Group
859.846.9830 ext. 109 mgonzalez@photizogroup.com

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