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IBA Partners with TradeWeb to Offer Office Products Dealers United Smart Search

16 May, 2012


Winter Park, FL – May 2012 – System solution provider Innovative Business Associates (IBA), has partnered with Internet solutions provider TradeWeb to integrate United Smart Search into its web storefront for office products dealers.   United Smart Search enables the delivery of United Stationers product content for nearly 40,000 products to power resellers’ Web storefronts, driven by end consumer search and navigation requests.

The new IBA/TradeWeb capability integrates the entire scope of United Smart Search services, including search results, product detail pages, product comparisons, and more.   United Smart Search allows dealers to align this offering with their particular needs by allowing non-United products to be added and merged with the United results.   Dealers also control the product assortment displayed and this can be customized by end-user.   The new web capability also incorporates item cross-referencing for both wholesaler and retailer item numbers, contract filtering, boosting of selected items in search results, and an improved Ink and Toner finder.

“TradeWeb did an excellent job of integrating all our Smart Search features to add value for resellers,” said Brian Leo, United Stationers Director of Marketing Technology.  “The new capability for each reseller to launch a customized site layered on top of the United Smart Search functionality is a valuable market offering for IBA customers.” 

“Our eCommerce solution has enriched the user experience by the implementation of United Smart Search services,” said Dan Webb, President of IBA. “This will help drive more sales for our dealers. We are very excited about this new offering.”

The new web capabilities offered by IBA/TradeWeb can be viewed at a demonstration web-site, www.ecomplus.ibainc.net.

Contact Information:

Ginger Harding
Innovative Business Associates, Inc./TradeWeb, Inc.
Phone: 407-332-7500
Email: gharding@ibainc.net




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