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KATUN® Corp Launches Powerful Sales Lead Generation & Conversion Tool Powered by ECi Acsellerate

27 Aug, 2012


Minneapolis, MN - August 2012- Katun Corporation, one of  the world’s leading alternative suppliers to the office equipment industry, is pleased to introduce the Profit Badger™ lead generation and conversion  tool. This easy-to-use software solution dynamically uncovers sales leads and prioritizes them by leveraging ECi Acsellerate’s industry leading sales intelligence and reporting application.

A powerful combination of web-based analytics, advanced reporting and sales alerts, Katun’s Profit Badger™ provides automated sales leads and color conversion dashboard reporting.  It then prioritizes the leads based on custom criteria, such as manufacturer, customer-specific accounts and savings percentage.

"The Profit Badger program provides dealers a clear and targeted path to overcome the complex and normally difficult task associated with sales focused conversion efforts”, says Joseph C. Wagner, Katun General Manager, North American Sales. “With Profit Badger, dealers will now be able to easily identify the real profit potential of converting high-cost OEM products to lower cost/high quality Media Sciences compatibles and will be empowered to realize greater profits with their imaging supplies category."

“Acsellerate has always focused on providing independent dealers with software solutions that help their businesses grow sales and increase profitability,” said Jennifer Johnson, Vice President of ECi Acsellerate.  “Our partnership with Katun, and the Product Intelligence it provides, will arm our mutual customers with an arsenal of information to easily suggest product alternatives that promote end user savings, while positively impacting the bottom line.” 

About Katun Corporation
Headquartered in Minneapolis, Katun Corporation is one of the world's leading suppliers of OEM-compatible imaging supplies, photoreceptors, fuser rollers, parts and other select products and services for the office equipment industry. With 33 years of expertise, the privately held Katun now serves more than 16,000 customers in more than 135 countries. For more information, visit Katun online at www.katun.com.

About ECi Acsellerate
Acsellerate is the market leader in on-demand sales and business intelligence, providing web-based analytic, advanced reporting and integrated CRM solutions.  The interactive information empowers executives, managers and sales professionals to easily understand the effectiveness of their customer relationships and turn that insight into bottom-line results.  As a business unit of ECi Software Solutions, Acsellerate is able to arm distributors in a variety of industries, with an effective, affordable suite of services designed to help them compete successfully in today’s market without requiring a significant technology or financial investment.  For more information visit www.acsellerate.netsales@acsellerate.net or call (571) 266-6420




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