Konica Minolta Builds Up Global MPM Service Structure1 Apr, 2015
(March 27, 2015) - Konica Minolta, Inc. (Konica Minolta) today announced that it has built up a global structure for its Marketing Print Management (MPM) services by adding the U.S. and Japan to the existing business areas of Europe and Asia Pacific.
Konica Minolta has been providing its MPM services to marketing divisions of major global corporations. Specialists from Konica Minolta are stationed at the clients' offices to work on print production of promotional materials and run centralized management on the contents, process, quality and delivery. Through these initiatives, Konica Minolta helps the clients optimize their return on investment, and thereby contribute to revenue increase and brand enhancement of the clients.
While Konica Minolta has been highly appraised and well accepted by the customers for the initiatives and the effectiveness, there are strong demands for making MPM services available in regions such as the U.S. and Japan where the clients run operations in addition to Europe and Asia Pacific.
With the establishment of subsidiaries and launching operations in the U.S. and Japan, Konica Minolta has instituted an enhanced structure to provide MPM services on a global scale, covering Europe, the U.S., Japan and Asia Pacific. That enables Konica Minolta to deliver its MPM services, with the same standards and quality, to markets and regions which account for the most part of the sales at major global corporations.
Going forward, the new global network will focus on MPM services, while sharing across borders know-how in Marketing Management Service (MMS), originating from Europe, to expand it into other regions and establish itself as valuable marketing partner for global corporations. In addition, Konica Minolta will communicate to print suppliers in each region about high versatility and convenience of digital printing systems in the printing production of many materials in small quantities for marketing activities. Taking advantage of those benefits, Konica Minolta will offer total solution proposals such as overall streamlining in printing production, including output process management and distribution, and communication support services that strengthen relationships between the clients and their customers.