Konica Minolta Establishes Measuring Instrument Sales Company in Korea to Center on Display Industry21 Apr, 2015
Tokyo, JPN (April 9, 2015) - Konica Minolta, Inc. is pleased to announce the establishment of a wholly owned sales company for measuring instruments in Korea.
Purpose of Establishing Sales Company
Konica Minolta is a leading manufacturer of instruments for the measurement and quantification of light and color, and its instruments are sold and used in a wide range of industries throughout the world. For the measurement of light sources and displays, Konica Minolta offers instruments ranging from simple luminance meters to spectroradiometers, and its Display Color Analyzers have become a de facto industry standard for white balance measurement and adjustment on display production lines. For the measurement of object color, Konica Minolta offers a variety of tristimulus colorimeters and spectrophotometers for measuring reflected and transmitted color, and these instruments are widely used for color quality control in the manufacture of a broad assortment of products ranging from home appliances housings and automobile interiors and exteriors to pharmaceuticals, foods, and drinks.
Sales of Konica Minolta instruments in Korea have until now been entrusted to a network of local distributors and sales have been expanding. With a number of globally famous display and home-appliance manufacturers in Korea, Konica Minolta recognized the importance of building a closer relationship with such customers and becoming more involved in local marketing activities, and for this purpose the new sales company Konica Minolta Sensing Korea Co., Ltd. (SKR) was established.
SKR started full operation on April 1, 2015 to provide customers in Korea with direct sales and after-sales service of measuring instruments. It is expected that the establishment of SKR will increase customer satisfaction through providing worldwide unified support to Korean customers who are expanding globally, and that the closer relationship with customers will also strengthen Konica Minolta's business development capabilities through promoting development of new sales channels and business areas.