MSE Releases Updated Collateral for Industry-Leading Advanced Color Technologies18 Dec, 2013
VAN NUYS, CA – December 2013 – Micro Solutions Enterprises (MSE), a global leader in the intelligent Re-engineering of high-quality remanufactured printer supplies, announces that it has updated the highly popular ACT brochure, detailing the technologies and patented solutions behind the quality and reliability of MSE color cartridges that led them to be rated number one in an independent survey of U.S. dealers in 2012.
It was back in August of 2010 that MSE first introduced its sub-branded suite of technologies, named Advanced Color Technologies (ACT), highlighted by the now patented Secondary Cleaning System (SCS) technology.
This informative piece was created to help communicate that message. The ACT brochure offers dealers a primer on the market’s color challenges and details how MSE addressed these challenges with patented and proprietary technologies, rigorous testing protocols, and continuous investment into an engineering infrastructure.
Together with MSE’s verifiable 99-plus percent color success rate, the ACT brochure allows dealers to confidently articulate MSE’s claim as true leaders in color, and as the only true alternative to the OEM.
Says Luke Goldberg, SVP, MSE Global: “Many others emulate our marketing approach, but what MSE offers that the others don’t are what we call “tangible differentiators.” This piece describes over 10 patented and proprietary technologies employed in our color process -- all aimed at giving our dealers the tools needed to capture their fair share of the 20-plus billion dollar opportunity. While everyone claims leadership, we substantiate it with hard facts and then offer the market’s most targeted tools to translate these benefits to the street.”
To receive copies of the new ACT piece, contact your MSE account manager.
Founded in 1994 by Yoel Wazana, MSE is the largest toner cartridge remanufacturer with all of its production facilities based in the U.S., and a leading-edge innovator in the marketplace. MSE pioneered the process of Intelligent Re-Engineering™, which employs patented technologies, proprietary processes, and stringent testing methodologies that result in the market’s best alternative to high-cost OEM print consumables. MSE has sales and distribution in Canada, Europe (UK, Spain and the Netherlands), Israel, United Arab Emirates, Brazil, California, and Pennsylvania. Visit http://www.mse.com