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MSE Welcomes Amaya Martinez-Lalanne To Its EMEA Sales Team

13 Oct, 2011


Van Nuys, CA - October 13, 2011 - Micro Solutions Enterprises (MSE), the industry leader for Intelligently Re-EngineeredTM cartridges, is pleased to announce the recruitment of Amaya Martinez-Lalanne to its EMEA sales team. She brings 8 years of industry experience to the commercial team in Europe having served with Static Control and Media Sciences previously. She joins as a Business Development Manager and will help drive MSE's continued growth in various European territories. Her initial focus will be on the Nordic markets.

Mark Dawson, Director of Marketing & Sales EMEA commented, "Amaya is an excellent addition to our Sales Force. She has developed exceptional product knowledge and from her time in the raw materials business, she understands product differentiation. Her experiences with finished products have given her a deep understanding of distribution and channel management. Most importantly, Amaya appreciates the importance of training and education at channel partners and is skilled in consultative selling. She has successfully implemented OEM conversion sales programmes and has delivered impressive incremental margins for her customers. We are delighted to have her on board.”

Martinez-Lalanne added, "What attracted me to MSE is their unique positioning as a technology leader and innovator. MSE has developed a new benchmark for aftermarket toner supplies and as a result has created the most consistent, reliable and stable product portfolio in this industry, especially in the historically challenging colour supplies segment. This is a manufacturer with a difference, that understands the dynamics of the channel, the sales support, and marketing tools necessary to help the channel convert OEM business to MSE business. I am delighted to join the MSE team and to be part of this exciting challenge".

MSE is the largest USA based remanufacturer and is acclaimed as one of the leading edge innovators in the marketplace. MSE has pioneered the process of “Intelligent Re-Engineering” as applied to remanufactured printer consumables which is a protocol that employs patented technologies, proprietary processes, and stringent testing methodologies all with the goal of providing the market’s best alternative to high cost OEM print consumables. MSE has multiple certifications and accreditations including ISO 9001 and 14001. Coupled with our engineering prowess MSE also prides itself on offering the highest levels of after sales support to its dealers through its consultative sales and marketing programs. MSE is a global entity with sales and distribution in Canada, Europe (UK and the Netherlands), Israel, Brazil, California, and Pennsylvania.  At www.mse.com




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