MSE Wins BTA Channel Choice Award for Remanufactured Cartridges12 May, 2015
VAN NUYS, CA - May 2015 - MSE Technologies LLC (MSE), a global leader in high-quality aftermarket toner cartridges and comprehensive dealer solutions, has been awarded the BTA Channel Choice award for Remanufactured Cartridges for the second straight year.
Earlier this year, BTA emailed a link to the online ballot to all of its dealer members and a number of dealers outside of its membership. The association also encouraged industry vendors to provide the ballot link to dealers. The ballot asked dealers to rate their primary- and secondary-line hardware vendors in key performance categories, as well as to rate vendors in the two additional award categories — remanufactured cartridges and third-party leasing.
“BTA's annual Channel’s Choice awards program, which began in 1989, provides dealers with a means of recognizing and honoring those vendors that are the most supportive of the dealer channel,” said 2014-15 BTA President Ron Hulett. “Through the years, we have honored a number of deserving vendors for their outstanding product lines, exceptional levels of performance and dealer support. As one of our 2015 Channel's Choice winners, we congratulate MSE and express our sincere thanks for its exceptional support of the BTA Channel.”
Said Luke Goldberg, SVP Sales and Marketing, MSE Technologies LLC: “We are honored that members of the BTA have selected us for this prestigious award two years in a row now. MSE is committed to providing a true alternative to OEM consumables and to continuing investment into technology, innovation, and engineering. We are now thrilled to support the market’s highest quality product with a class-leading suite of MPS and marketing solutions that we have no doubt will drive further value in the channel.”
Founded in 1994 by Yoel Wazana, MSE is the largest toner cartridge remanufacturer with all of its production facilities based in the U.S., and a leading-edge innovator in the marketplace. MSE pioneered the process of Intelligent Re-Engineering™, which employs patented technologies, proprietary processes, and stringent testing methodologies that result in the market’s best alternative to high-cost OEM print consumables. For 20 years, Yoel and Avi Wazana have been committed to home grown innovation, brand development and providing quality and value to the dealer community. MSE has global sales and distribution capabilities.