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The sd|University to Hold Strategic Sales Management Workshop in May

19 Mar, 2014

Bryn Mawr, PA, March 19, 2014 - sd|University, the advanced training division of Strategy Development, is conducting their comprehensive Strategic Sales Management Workshop on May 6-7, 2014 in Philadelphia, PA.

The SD Strategic Sales Management Workshop was designed to provide sales leaders a framework, process and tools focused to developing sales professionals while helping those sales professionals uncover new business and expand the share of wallet with current customers.  All sales leaders, or sales professionals moving into a management position, will benefit greatly from this interactive workshop.  They will leave with a clear understanding of activities, processes and metrics to guide and measure their team's success.  The workshop will be taught by Tom Callinan.

“Our business is changing dramatically and to be successful it is imperative that you have educated sales managers," said Tom Callinan of Strategy Development.  "The sales manager’s job is one of the toughest roles within your company and it is imperative that they know how to develop, manage and retain their sales team.   Our Strategic Sales Management Workshop will not only teach your sales managers how to develop great sales people, but it will also show them how to significantly grow their business."

The Strategic Sales Management Workshop has been met with rave reviews:

John Konynenbelt, VP of Sales for Applied Imaging, said, “In the 26 years I’ve been managing, the SD Strategic Sales Management Workshop is simply the most comprehensive, yet executable, management approach in the business technology industry that I have come across!  It’s specifically tailored for our business and helps our managers focus on the development of their respective teams and the all-important performance benchmarks.  If you’re looking for a partner to help you get the most out of your team, Strategy Development is who to call!”

And John Kutcha of SolutionOne had this to add, “The Strategic Sales Management workshop [not only covered] the complete sales process to get wider and deeper in our existing accounts, [but also helped me to] build an expansion plan by sales territory.  Now we can execute a plan to grow marketshare.”

Jason Bradshen of Marco Inc. remarked that the workshop had, “Great content and real life applications that I can take back and implement immediately.”

Some of the topics covered in this intense, two-full-day workshop include: 

  • How to select the correct team members
  • How to structure the new team member’s on-boarding to the company
  • How to design a territory and quota that maximizes potential
  • How to structure joint calls to ensure maximum development for the sales professional
  • Metrics to measure and achieve success against business goals
  • And much more!

All attendees will leave with an electronic file that includes best practices for interviewing, effective resume screening tips, final interview vignette, guidelines for account planning sessions as well as a customizable on-boarding schedule.

All sd|University classes can also be held at your location for larger groups.   For a list of all classes currently scheduled for sd|University please visit

For more information or to register for the SD Strategic Sales Management Workshop, please visit http://www.strategydevelopment.com/salesmanagementor contact Tom Callinan at callinan@strategydevelopment.com or at 610-527-3317.


Strategy Development is a management consulting firm for the technology and outsourcing space specializing in Managed Print Services, business planning, sales effectiveness, advanced sales training, and operational and service improvement.  Additional information about Strategy Development is available on the web at http://www.strategydevelopment.com.

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