United Stationers Launches Co-Branded Innovera® Toner Program28 Feb, 2012
DEERFIELD, IL– February 23, 2012- Designed to increase the value of independent reseller brands, United Stationers has just launched Innovera® Prime, a new co-branded toner program. The new program affords resellers an opportunity to have their logo and contact information on boxes of Innovera toner.
Competitively priced with low minimum order requirements, the new program offers resellers a brand-building opportunity to drive customer satisfaction. Additional program features include free freight, very aggressive pricing, and a box with the reseller’s brand on it. As a supplement to stocking Innovera product, Innovera Prime offers the reseller the opportunity to continue to order over 600 Innovera® ink and toner SKUs through United’s traditional service offering at attractive pricing (no co-branding is available on United-stocked orders).
“Innovera Prime is the latest development in our steadfast strategy to build dealer brands, and increase customer retention by resellers,” said Brian Werth, Innovera brand manager at United Stationers. “The new program not only serves as an additional branding touch point for resellers, but allows for ease of-reordering by customers and ultimately diminishes the importance of price competition.”
Under the new program, more than 300 Innovera® toner SKUs are eligible for co-branding, and can ship via ground in as little as three to five business days from order receipt. To learn more and participate in the program, please contact your United Stationers account manager.
About United Stationers
United Stationers Inc. is a leading wholesale distributor of business products, with 2011 net sales of approximately $5.0 billion. The company stocks approximately 100,000 items, including technology products, traditional office products, janitorial and breakroom supplies, office furniture, and industrial products. A network of 64 distribution centers enables delivery of these products to over 25,000 reseller customers. This network, combined with United’s depth and breadth of inventory, enables the company to ship most products overnight to more than 90% of the population of the U.S. and major cities in Mexico. For more information, visit http://www.unitedstationers.com. United Stationers’ common stock trades on the NASDAQ Global Select Market under the symbol USTR.