Log in

Industry News

Xerox Accelerates Channel Partner Revenue Growth with New Offerings

31 Mar, 2014

ROCHESTER, N.Y., March  2014 – Channel partners now have new ways to drive revenue and strengthen client relationships with Xerox Personalized Application Builder and enhanced Global Partner Program.

“We’re bringing solutions and services to our channel partners with speed and efficiency so they can capture a piece of the significant SMB document management market opportunity,” said Douraid Zaghouani, president, Channel Partner Operations, Xerox. “Our mission is to help partners expand their profitable revenue by connecting Xerox technology and services to their unique solutions so they can help their customers simplify everyday business processes.”

Personalized Application Builder

The Personalized Application Builder is a set of tools, training and marketing resources that enables partners to personalize solutions to meet their customers’ unique requirements – and then differentiate themselves by branding the solution under their own name. 


Unlike other vendors, the versatility of Xerox’s program lets partners create personalized solutions ranging from office and managed print services (MPS), to production – giving them room to grow.


Suitable for all IT and document management infrastructures, the Personalized Application Builder tools include Xerox App Studio, as well as Software Developer Kits for MPS, FreeFlow® (workflow software) and Extensible Interface Platform. Partners can build their own or work with Xerox’s authorized developer network to create solutions on their behalf.


“With Xerox’s Application Builder program we can increase our value to existing clients and gain new customers by delivering personalized solutions,” said Gunnar Fransson, CEO, xllnc. “The applications help us achieve credibility as an IT and MPS provider, allowing us to secure a larger share of our customers’ IT budget.”


Enhanced Global Partner Program

Xerox is also enhancing its Partner Program to offer a more global, consistent experience – delivering a 30 percent increase in benefits for partners.

Improvements include a six-fold increase in the amount of solutions content for partners, including new campaigns, templates and the ability to send automated email campaigns. A new SmartPad app allows the mobile sales force to close deals faster with access to interactive presentations, videos, photos, datasheets and brochures via Android tablets and iPads.

“We took a holistic view of what program benefits were being offered in the U.S. and Europe and made enhancements that resulted in an immediate uplift to the entire ecosystem, while still serving the unique needs of each channel,” said Zaghouani.

Additional program benefits include:

  • Access to competitive labs
  • Product migration tools
  • Showroom assistance
  • Integrated proposal generators
  • Virtual demos and pre-sales assistance

About Xerox

Since the invention of Xerography more than 75 years ago, the people of Xerox have helped businesses simplify the way work gets done. Today, we are the global leader in business process and document management, helping organizations of any size be more efficient so they can focus on their real business. Headquartered in Norwalk, Conn., more than 140,000 Xerox employees serve clients in 160 countries, providing business services, printing equipment and software for commercial and government organizations. Learn more at http://www.xerox..

Add Comment


Re: Xerox Accelerates Channel Partner Revenue Growth w...
by: cmarch
March 31, 2014 - 11:29am

Exciting expansion opportunity for Xerox!

Re: Xerox Accelerates Channel Partner Revenue Growth w...
March 31, 2014 - 11:32am

Interesting to see the new expansion from Xerox!

WebinarCase Studies and White PapersSand Exchange Blog

imageSource Magazine Quick Links
Upcoming Events
ITEX Expo & Conference
©2015 Questex, LLC. All rights reserved
Reproduction in whole or part is prohibited
Please send any technical comments or questions to our webmaster