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An Ocean of New Opportunities: ITEX 2016

27 Jan, 2016 By: Sand Sinclair, Editor

Waves of Change – Oceans of Opportunity. This is the vibrant theme of the 2016 National ITEX Conference & Expo.  As the evolution of the office industry engages a constantly changing marketplace due to innovative technology, ITEX, once again, will pinpoint on how to aggressively capitalize on it.  If you’re wondering “what now?” or “what’s new” to advancing your business model, you will find highly qualified answers and credible information at the newly formatted, streamlined ITEX Conference & Expo.

With great care and planning, this year’s annual event touts an exhibit floor of name-brand resources, networking events and awards, and an exceptional conference, i.e., education component that is hosted by the industry’s best leadership. The goal? Empowering ITEX attendees with useful and actionable solutions as well as work-worthy opportunities. Office imaging Dealers, Resellers, MSPs, IT VARs and business professionals look to ITEX for real answers and tactics to take home and implement. Learning how to plan, develop, finance and leverage initiatives for growth – taking advantage of “what’s possible now?” – is critical to employ in order to compete in today’s changing marketplace.

The longevity of ITEX, in its 16th year, helps spotlight the event as not only the largest in the imaging industry but the only independent, national conference and expo.  Here is where office technology providers share perspectives, product and services in a vendor-neutral environment, discussing bottom line approaches on how to thrive in our evolving industry. ITEX and its noteworthy peers and professionals remain dedicated to supporting the office channel, year after year.

Held again in sunny South Florida, March 7-9, 2016 at the Broward County Convention Center in Fort Lauderdale, the convenient location is nestled near the Atlantic Ocean, the airport, hotels, restaurants, sightseeing and recreational activities in a city voted “one of the best destinations” to visit.

True to form, each year business owners, consultants, C-level executives and company management, as well as services and technology experts plan to arrive at the annual event to reinvigorate or reinvent their company’s platforms and profits. Many are looking for ways to add to existing portfolios be it in Print or Managed Services, ECM or Cloud, while others want to adopt new services be it 3D or Wide Format printing – whatever their goal – ITEX’s core mission is to provide them with the best opportunities available. Attendees will look to a “mindshare of thought leadership” extolling their insight on tools, programs and platforms, found in dedicated conference tracks and an exhibit floor full of partners to network and grow with.

Employing laser-like precision, this year’s newly evolved ITEX is helmed by InfoTrends (Div. of BLI), the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. InfoTrends’ collaborative show development utilizes, in part, the latest market research to recognize today’s key pain points along with the best opportunities to engage and prosper from.

According to Jeff Hayes, Managing Director, InfoTrends, “Our mission is to provide the very best insights and tools to help owners, sales, and technology executives develop their strategy and grow their business.”

Sponsors of ITEX 2016 include ECi (e-automate/ fm audit), GreatAmerica Financial Services, DocuWare, Clover Imaging Group, Epson, Cartridge Web, Digitek, LMI, Square 9, DM Supplies Network, among other respected organizations.

Conference Education

The newly streamlined conference program, which consists of categorical tracks on a host of topics, led by hand-picked industry leaders in their respective fields, will provide definitive and actionable business strategies to build on. Peers empowering providers with ideas and marketplace tactics will deliver valuable roadmaps to those seeking them.

As ITEX addresses the future of the industry - the emerging practices, trends and technologies that will help a company stay ahead of the curve – in printing, document workflow, cloud, managed IT services, data driven business, office automation, supplies and more, ITEX will also offer select sessions in Spanish-only for numerous attendees from Latin America.

Commenting on the conference’s impressive learning opportunities, Jon Reardon, Conference Chair and the Group Director, Data Platform Services, InfoTrends remarks, “The session line-up from both a content and presenter perspective is impressive to say the least.”

Executive Workshop

To immerse in a full spectrum of education, a dedicated Executive Half-Day Workshop kicks off the event the day prior the general show. Presented by InfoTrends’ senior analysts Jon Reardon, Randy Dazo, and David Ramos, and a panel of impressive peers, they will address how the quick pace of market and technology evolution in the digital imaging industry has placed increased pressure on businesses to build and execute sustainable growth plans, which address a constant-state landscape of change and opportunity.  The workshop will be organized around four basic themes: being a digital data driven business, portfolio diversification, customer and territorial engagement, and sales team transformation.


There is an explosion of talent in the keynote line-up. Count five in total on a variety of important topics that are led by impressive and knowledgeable industry leaders who share important information and trends that can alter the direction of your business model and its success. Subject matter discussed includes:  A U.S. Office Technology Industry Outlook; Innovation for an Evolving MPS Landscape; Millennial’s and Diversity–Building a 2020 Workforce; State of the Independent Office Equipment Dealer Channel; Manufacturing the Future.  Full details at http://www.itexshow.com

Enhanced Expo Floor

Besides getting actionable insights and go-to-market strategies from a robust, educational, conference program, attendees will discover new pathways and find right-sized solutions to drive their business forward on the ITEX Exhibit Floor where you’ll find leading vendors and manufacturers sharing new products and partnerships, and service solutions. This year, expect inspirational keynotes from noted industry thought leaders along with finding credible networking opportunities to help maximize your time at the show including a VIP Networking Cruise along Fort Lauderdale's beautiful Intracoastal Waterway, the Perfect Image Award presentations, and the annual ITEX Welcome Reception, among other events.

Technology Zones

Look to find expanded Technology Zones on the Expo Floor dedicated to Managed Services and Document Management & Workflow Solutions. 

The Manage Services Zone is a dedicated area on the ITEX Expo floor with the latest, innovative solutions, systems, and services in:

  • Managed IT (desktop, storage, network, computing)                         
  • Facilities Management
  • Cloud                                                                                      
  • Security
  • Integration                                                         
  • Telecom / Communications

The Document Management & Workflow Solutions Zone is a dedicated area on the ITEX Expo floor with the latest, innovative solutions, systems, and services in:

  • Business Process Automation, Optimization and Outsourcing                         
  • Mobile Document Management
  • Electronic Workflow                                                                                            
  • Cloud Document Management
  • Enterprise Content Management Systems                                                         
  • Content Management Systems
  • Data & Document Capture                                                                                
  • Business Process Management
  • Scanning

"In the Zone" companies collectively include: ConnectWise, RapidFire Tools, Fierce Markets, LaserFiche, Office Gemini, Panasonic, Xerox, Digitech Systems, EcoPrintQ, Elatec, Epson, Fierce Markets, and more.

At ITEX, expect to find an ocean of opportunities that tap into the power of a smart, forward-thinking global community intending to drive your specific business forward. As the event’s theme suggests, the office document technology and services industry is ever-changing, but the opportunities to stay relevant are vast.

Learn more about ITEX 2016 by visiting http://www.ITEXSHOW.com. For detailed information on exhibiting contact Alexandra Piccirilli at 781-616-2167 apiccirilli@infotrends.com

About the Author: Sand Sinclair, Editor

Sand Sinclair, Editor

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