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Play Offense. Play Defense. Play to Win. ITEX 2014

3 Feb, 2014 By: Sand Sinclair, ITEX Conference Director

For those in the office channel, business is not a game. But if you think about it, there are good comparisons to football. With the right team, coaches, proper playbook filled with forward passes to the end zone, finding the best formula for staying in the game is like getting the ultimate touchdown to win.

What best separates the champs in the first place?  Seeking, finding and applying transformative opportunities to skillfully maximize them.

First, getting the right playbook to outwit opponents is key, in order to be a true game changer.

This is where ITEX comes in. In its 14th year, this enduring office channel event lays the groundwork by bringing in the strongest players and special teams to enlighten, educate, engage and grow the business of the Office Dealer, Solutions Provider, MSP, VAR, Vendor and associated professionals in the imaging and office trade.  Coaches and good quarterbacks who relay instructions to teammates for moves meant to win, equates to the ITEX huddle, which calls out plays for eager attendees. Not to be sidelined, those players on the business field are waiting for actionable diagrams to follow from the latest industry playbook; one assembled especially for them; that ITEX hands them.

Good defense, great offense

In any business, or sport, you need a good defense to keep the competition at bay, but you can’t win without a good offense team to get you to the end zone.  As ITEX shares its playbook, throws winning passes or runs interference for you when you need it; you must keep your eye steadily on the ball. In the office industry that means looking ahead at the evolving technologies, the emerging services, the partnership opportunities, updating your knowledge through education.  Don’t forget to recharge your leadership skills in order to “referee” or “draft” stronger players where needed to build a championship business team.

No sitting on the sidelines

A continuing theme for ITEX is Advancing, Expanding and Evolving your business forward as the playing field keeps changing. Through comprehensive education tracks and forums, high profile exhibit floor, dedicated specialty zone and pavilion, co-located association meetings and user groups, deep dive workshops, and peer awards, ITEX provides a Super Bowl venue for the taking.

Plan to attend. But in order to truly compete, first get your game face on. Know you are attending to grab what’s good for you and your team. Get the pages from this year’s playbook to update your business model. This translates into winning strategies to successfully Advance.

ITEX marks the new business diagram to show the transformation in our industry is real. But with training and practice, you can execute the better plays in your new business model; for you, your customers and partners to Expand.

First, come to ITEX to find those necessary game changers, i.e. the peer-led conference tracks and high profile exhibit floor. Actionable solutions, partner programs and go-to-market strategies are there for those wanting to grow their portfolio, their knowledge, their customer base, their revenues, in order to Evolve.

The first down

It doesn’t matter how good your team is if you can’t make the first down. It takes planning, leadership, training and practice to move forward to your goal. At ITEX, educators will coach you on the best plays to make to stay a jump ahead. When you look and listen to the experienced industry experts leading the education tracks, those peers with firsthand knowledge who know the landscape well, their ability to help you grow your business is profound. With dozens of important topics available to you, condensed over a matter of days, get what you can and use it to your advantage. Members of the BTA, MPSA, IBPI, CompTia associations and groups, and many more, arrive to support ITEX and the planned agenda to invigorate their business performance.

Field of play

On “Game Day” 1 (of 3) look to find your peers huddled in full-day and half-day workshop and co-located events. From the Executive Leadership Workshop & VIP Reception to the BTA MPS Survival Guide Workshop; from Collabrance-GreatAmerica’s Managed IT Services Sales & Best Practices User Group Meeting to NPRN’s 5th Annual Member Meeting.  All that to get you started.

 On “Game Day 2 & 3” the general assembly of Power Hour tracks, Strategy Forum, Document Management & Workflow Solutions Zone, Exhibit Floor, Appreciation and Welcome Receptions, Networking Breakfast, Perfect Image Awards ceremony are underway for you to thoroughly collaborate with peers, prospects, the channel at large who have come to do business.

Executive Leadership Workshop:

To ignite revenue and profit in 2014, you need to find success in 4 critical quadrants. The transformation and evolution of the imaging and office channel is ongoing; so must your knowledge be in order to keep pace. Specialized leadership skills along with ongoing training, is a must for business owners and management executives.  Owners and management need to understand the current and successful methodologies that keep a business thriving; how the business model has evolved and what good looks like today. 

Having the right team in place has never been more critical. Identifying, hiring and retaining leaders that know how to win profits, is an achievable goal; now and for the future of your business. And, do you know how to measure your business or how to restructure your sales force when you’re in multiple business models (MPS, managed services, etc.)?  How are you achieving next level, fully integrated marketing of your company across all media platforms? Think internet, social websites, videos, apps, mobility galore. Unified, focused branding and marketing are more innovative and needed than ever before. Overall, if you aren’t maximizing how to identify, negotiate, finance, sell, and grow your brand, don’t miss this half-day deep dive workshop that covers these critical issues.

Strategy Forum: 

A consistent power venue, the ITEX Strategy Forum was established to provide you relevant information to drill down on.  Some of the best “quarterbacks” in the business provide need-to-know, salient information on how and why MPS and Managed Services, if implemented well, will grow your business margins, develop new customers.

Leading experts will share the most up-to-date strategies, the how-to steps needed to support these services. Concise, focused education is found in the forum. Learn how to strengthen, develop and manage these revenue producing services. Get your track shoes on.

Power Hours:

 In order to charge onto the business field with every intention of winning, you need to let the best players carry the ball. Most key executives i.e. coaches need to reassess their game plan every year to ensure things are working well; make necessary adjustments for themselves and their teams.

Be it sales, marketing, finance, operations or IT, your team players are important to the strength of your organization.  The need to transform, engage, converge, close, automate, deliver the goods. Have them get credible information in an affordable venue to put them in a scoring position.

Run with it

Legendary college football coach, Bear Bryant, retired with 323 wins over 38 seasons, taking 29 teams to bowl games while leading 15 to conference championships. He loved to win; he lived to win, saying, "Never quit. Set a goal and don't quit until you attain it. When you do attain it, set another goal, and don't quit until you reach it."

Displaying endurance, in sports and in business, is a fact. Keeping ahead of the competition is a fact year in, year out. Training, acquiring new skill sets, having the right partners, players, plan and playbook is unquestionably a fact if you want to win in business.

The 2014 ITEX Expo & Conference soon flips on the flood lights to a championship playing field in Las Vegas. Ensure you suit up, walk in and take possession of the ball.  You’ll learn to throw touchdowns and walk away a winner.

NOTE: The 2014 ITEX Expo is scheduled for March 11-13 at The Rio All Suites Hotel in Las Vegas, NV.  For agenda and full details visit www.itexshow.com.

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