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Quality Data

4 Apr, 2016 By: Sand Sinclair, Editor

Every business understands that Data Quality is an issue that affects all businesses. And when it comes to your customers, the life-blood of your business, it first starts with you keeping current on your customers' basic information. Sounds simple enough but as our cover story indicates, "the operational costs associated with bad customer contact data...can result in undeliverable mail which affects mail operations, database management operations, and customer service operations." In fact, the magnitude of the data quality issues may surprise you. Almost “6.5 billion mail pieces and parcels were designated as ‘undeliverable as addressed’ (UAA) in 2015, and the postage used to send UAA mail cost organizations more than $1.26B collectively.” Bad data ultimately costs you money. Learn what the challenges and lost opportunities are, and how to correct them to result in less waste, time and cost, in order to run your business more profitably.

In addition, catch the post-show review of ITEX 2016, where conference content and special keynotes reigned supreme, along with articles on how to optimize your IT operational plan, meeting the future through 3D printing, using social media for better prospecting, and one of my favorites, how to create an optimistic environment. All this and more in our April edition. Enjoy the read!

About the Author: Sand Sinclair, Editor

Sand Sinclair, Editor

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