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Seeking New Power Plays? ITEX Has You Covered

3 Feb, 2015 By: Sand Sinclair, ITEX Conference Director

Reinvigorating and reinventing your business, and rallying your staff, are annual prerequisites for business owners and management to keep their company thriving. The options to do this vary but one thing is certain; you’ll appreciate finding the necessary tools to jump start the year ahead at the largest venue in the office channel. To borrow or paraphrase the Chinese philosopher Lao-Tsu, "The journey of a thousand face-to-face engagements begins with a single stop..." For the office channel, ITEX is the event stop that produces big rewards.  Focused on keenly assisting dealers and solution providers who are seeking to meet, learn, enjoy, network, and find useable takeaway tools to help their business thrive, ITEX offers a tactical trifecta that comprises three key components: large venue of exhibitors, peer-led education, and face to face engagement (networking) to meet your primary objectives.

imageSource FebruaryDelivering credible content, education, product and people - the 2015 ITEX agenda arms attendees with an invigorated program to produce bottom line results, with an integrated approach that works.

Thematically, if you want to “Power Up” with ITEX; think “Power Hour” classroom sessions and deep dive workshops amidst an Exhibit floor of power players with powerful product.  As one of the most focused and credible venues delivering current and workable strategies, ITEX harvests a mindshare of collective knowledge which converts to profit producing “power tools” for those in the imaging and IT channels.  

Education to Empower

If you’re wondering “when and what now?” when it comes to advancing your business, you will find the best answers and strategies in dozens of Power Hour sessions to help stave off the encroaching competition.  An array of leading presenters will help to empower dealers with an actionable game plan for 2015 and beyond.  Today’s leading office technology Vendors, OEMs, Dealers, Consultants, MSPs and more will share as well as find a myriad of business solutions to leverage. From navigating the complex sale to developing new partnerships, to reinventing a better business model to adopting a new product portfolio, to charting the cloud to integrated document workflow, to evolving your managed services and MPS business to adopting  the latest in office supplies…ITEX has it covered.

Executive Leadership Workshops

Empowering attendees is the goal of a good trade show. Along with new strategies for business model planning, operations, finances, sales, supplies,  and more, today’s business owners and executives return to ITEX each year to find ways to power up their company’s profits.  To best serve them, ITEX delivers two forerunner workshops to dive into on March 10, for real immersion. These workshops will help those who are choosing a path to diversify – either by having a stronger “Focus” on new areas of print, or choosing to “Pivot” into new and diverse areas outside of the print industry (with some doing a combination of both).  Going down these paths can be initially challenging as there are a myriad of questions on costs, investments, risks, staffing, outsourcing, partnering, products and new services to consider, while the opportunities to add big value, growth and revenue from adopting these solutions can be immense, if done correctly.

The Executive Workshops include:  “Mapping the Next Business Model: Channel Diversification" - presented by leading analysts from InfoTrends  along with a selected dealer panel that includes Gordon Flesch Company and CBI, among others; along with the CompTIA-led  workshop: “Gaining Business Agility to Adapt, Strengthen, Transform"(your business) with a focus on operational efficiency, financial planning, an insightful “solutions playbook.”  Experienced presenters will help you gain a better understanding of IT market dynamics in these areas, and how to evaluate specific market developments and how they affect your business strategy.

Strategic IT Sales Workshop

In addition to the forerunner workshops, a half-day Strategic  IT Sales Workshop sponsored by ITEX and GreatAmerica Financial Services, led by noted veteran Paul Dippell, CEO, Service Leadership, will be held on March 12, entitled “Light a Fire under Your Managed IT Sales” at the 2015 event.

“The value that Paul demonstrates to his audience is immense,” commented Josie Heskje, Manager, GreatAmerica Financial Services. “We’ve worked with him for years to provide education to dealers, and we’re happy to partner with ITEX to bring his thought leadership to the dealers in attendance who are heading down the Managed IT Services path.”

Power Player Exhibitors

Leading OEMs featured in the exhibit hall at ITEX include Epson America, Inc., Fujitsu Computer Products of America, Inc., Hewlett-Packard Company, Inc., Lexmark, and OKI Data Americas, which join the impressive ranks of over a hundred best-in-class vendors, distributors and technology providers such as AppRiver, Papercut Software International, Newfield IT, Connectwise, Continuum and more.  The event is also supported by Platinum Sponsors Digitek Computer Products, DocuWare Corporation, ECi Software Solutions, MSE – Micro Solutions Enterprises, and OKI Data Americas as well as Gold Sponsors General Plastic Industrial Co., GreatAmerica Financial Services, Image Star, PHSI Pure Water Technology, Square 9 Softworks, and Supplies Network.

Keynote on Diversification

This year, ITEX will deliver a Keynote Address through Lawrence M. Walsh, CEO & Chief Analyst of The 2112 Group, entitled Building Better Businesses in a Dynamic Channel.  Says Walsh, “Dealers, resellers, and service providers that invest not just in technology but more and more so in business value and performance, will be well-positioned for the future.”

Industry Awards

imageSource Magazine will be on hand to honor and award the 2015 Perfect Image Awards to selected Dealers, Solution Providers, and leading professionals judged for their outstanding best practices, achievements in delivering platforms and programs, efforts at transitioning to instill growth, and overall award-worthy strategies to reflect business success.  Award recipients are selected in part by their fellow peers, the ITEX Advisory Council, and Questex Media Group, producers of ITEX and imageSource.  Join your fellow peers in support of well-deserved acclaim, at the awards breakfast ceremony on March 12.

Plan to Attend

We all know that the office channel is being challenged through emerging technologies and advancing competition, and a change in how clients conduct their business today.  ITEX wants you to have the necessary tools to carry out your business mission – that of capitalizing on what the multi-billion dollar office industry has to offer.  Join us at the channel’s premier event for the intersection of cutting-edge technologies, education and networking opportunities where ITEX attendees will learn how to leverage, manage and build business solutions.  The industry’s annual homecoming – the ITEX Expo – continues to bring together dealers, resellers, distributors, VARs, MSPs, vendors, OEMs and associations to network, learn, partner, and power up for success.  Naturally, we hope to see you at the show held in sunny South Florida, where ITEX will rock the Broward County Convention Center in downtown Ft. Lauderdale. The convenient location is neatly located near the ocean, airport, hotels, restaurants, sightseeing and great recreation activities. We look forward to seeing you there! To register, visit www.itexshow.com/register.

Event Highlights at a Glance:

 Unique content:

◦ Two new Executive Workshops on Tuesday, March 10 hosted by InfoTrends and CompTIA;

◦ A new Strategic Sales Workshop “Light a Fire Under Your Managed IT Sales!” presented by Paul Dippell, Founder and CEO, Service Leadership, on Thursday, March 12th brought to you by GreatAmerica Financial Services and ITEX;

◦ Keynote delivered by IT channel industry visionary Larry Walsh on Wednesday, March 11th at 9:00 am entitled, “Building Better Businesses in a Dynamic Channel”;

◦Dealer Panel Sessions showcasing case studies and best practices featuring dealers from Center for Business Innovation (CBI), Gordon Flesch Company, Les Olson Company, Marco, Perry ProTech, ProSource, Qualpath, Seamless Solutions, and more.

Featured networking:

• Inaugural VIP Dinner Cruise on Tuesday, March 10th;

• ITEX 15th Anniversary Cocktail Reception on Wednesday, March 11th;

•Perfect Image Awards Breakfast Ceremony on Thursday, March 12th.

• Epson, Fujitsu, Hewlett-Packard, Lexmark, Oki Data Americas, Sindoh, and Xerox anchor 115+ best-in-class distributors, vendors, and partners that will be exhibiting their software and services.

• Access to the industry’s latest innovations

**In addition, through a recently announced partnership with the TriMega Purchasing Association, attendees at TriMega’s 2015 INTEC Show entitled Ignite 2015, held in conjunction with ITEX, are invited to attend ITEX 2015. Additional information on Ignite 2015 can be found on www.ignite2015.info. Additional industry partners include the ASCII Group, ChannelPro, CompTIA, ENX Magazine, Locator Magazine, MPSA, MPS Connect, NPRN, Recharge Asia, and Recycling Times, and Toner News.

Sand Sinclair is ITEX Conference Director and Editor-in-Chief of imageSource Magazine, produced and managed by Questex Media Group LLC, a global, diversified business-to-business integrated media and information provider, headquartered in Newton, MA.  Visit www.itexshow.com and www.imagesourcemag.com for detailed information.

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