The Art Form of Good Customer Service7 Aug, 2013 By: Sand Sinclair, Editor
Regardless of each company’s campaign to discover the best path to increased market share and brand loyalty, it does not start with the customer, but with the company itself. That said it makes sense that business owners and executives should create the impetus within their own organizations first. The company’s internal environment should refine and establish employee pride and skill set before reaching out to the valued customer.
From ongoing training, company culture or motto, type of business services you provide, etc., the level or standard of your employees capabilities, including in depth knowledge of the products/services and truly understanding the key benefits of your offerings (while handling your customers' objectives and challenges successfully), will go a longer way with your customer service initiative. With knowledgeable sales, technicians and "help desk" staff for capable, courteous outreach, you will notice closer customer relationships evolving that are built on trust; of your "reputation" as well as “quality of services.” This of course results in a host of "come back" clients; retaining loyal customer accounts, not to mention inceasing your reputation for being highly referable.
Clients want, no expect good customer service and support; but excelling at it is another matter. We know this is the bottom line expectation of any successful business…theirs and yours. Providing repeatable and outstanding customer service is a valuable “business decision” not to be taken lightly, and can evolve into an “art form” worth investing in. Are you doing as much as you should be within your own company today?