The Beautiful Compensations of Corporate Philanthropy4 Aug, 2013 By: Paul Joe Watson
Corporate philanthropy isn’t a new idea, but it is often understated. It can be easy to forget that practicing generosity as a company can be good for business. Doing so doesn’t need to be complex or expensive, nor does it mean having a formal partnership with a nonprofit.
Here are two of our company's efforts to consider as examples:
Every few months at ESP/SurgeX, many of our employees donate blood to a local hospital when their bloodmobile comes to our facility. This type of corporate effort assists our area's community regarding a healthcare outreach that is in need. In addition, some of our team members recently helped a local youth football event by volunteering assistance, as well as monetary donations.
These are two simple, proactive ways a business can help it's community, perhaps even clients, in need of support. Look for those in your own community that are a fit for you to assist. What corporate philanthropy looks like for each company will vary but often it has beneficial impacts regarding three key aspects:
1. The Personal Satisfaction Aspect
Ralph Waldo Emerson once stated, "It is one of the most beautiful compensations of life that no man can sincerely try to help another without helping himself." A great thing about helping others is that it makes the giver feel good. When companies make the effort to practice generosity, their employees feel good, and morale is boosted. A happier work environment also creates improved job performance.
2. The Human Aspect
I hear a lot about how necessary it is for businesses to humanize themselves in order to remain relevant. Philanthropy is a great way to do this because the practice reminds clients and consumers of the human side of a business. By doing good, companies show their humanity—that they care about others. This can make it easier to establish or maintain important relationships, while creating trust and respect.
3. The News Aspect
By giving to others, companies are essentially saying, “Look what we’re doing to help people.” And with all the tools digital media provides to spread the word, it’s easier than ever for those philanthropic deeds to become known. If a business’s acts of goodness are disclosed in a tasteful, tactful way, the company could garner some positive press. This is a subtle yet effective way to promote your brand and company motto.
Remember, corporate philanthropy often does not need to be complicated or burdensome. If you keep a lookout for opportunities to do some good, you’ll be surprised at the final results of how you made a positive impact in a meaningful way.