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The Road Trip to Success: Breakaway 2012

27 Jun, 2012 By: Kelly Ricker

Picture this: You’re on a road trip and you’re using your handy GPS to get you to your destination. Even though you aren’t familiar with many of the roads ahead, you have a good idea of the direction you should be going. Then, suddenly the road starts curving and you’re not sure exactly which direction is truly the right one. What do you rely on? You still follow the directions given to you by your trustworthy GPS to get you to your final destination.

Think of CompTIA Breakaway 2012 as your own personal GPS to help you navigate the IT channel. Whether you’re starting a new business or are a veteran of the industry, chances are somewhere down the road you’ll find yourself in need of a roadmap, and Breakaway 2012 is the best place to map out your business strategy. This year’s event will take place at the ARIA Resort and Casino in Las Vegas from July 30th to August 3rd, with hundreds of the IT channel’s top solution providers, vendor and distribution executives, and industry experts in attendance. Just like your GPS requires map updates to be efficient, IT entrepreneurs require continuous exposure to channel-specific training and educational sessions covering today’s business-critical topics. CompTIA, with the help of its collaborative peer communities has developed a comprehensive Breakaway curriculum designed to help solution providers navigate the ever-changing IT channel.

You’re in the Driver’s Seat
If you’ve been to Breakaway before, you know that you shouldn’t expect to be sitting in the passenger seat taking notes. CompTIA Breakaway workshops and educational courses are designed for interaction, allowing solution providers to adapt their course materials and best practices to meet their own business situations. Several of the training sessions will offer professional certificates of completion or will prepare attendees for a specific business credential. For instance, if you’re interested in improving your sales, check out the workshop on World Class Solution Selling – Six Key Components. Instructors will cover a variety of practical applications for solution providers, including making the transition from selling products and services to solution sales.

Managed services providers also will have the opportunity to earn the MSP Partners Trustmark while at Breakaway for just $99 (a $199 value). This credential differentiates businesses offering remote management options, and identifies those who’ve adopted industry best practices into their daily operations. The Breakaway workshop will give solution providers a comprehensive overview of the benefits offered by the MSP Partners Trustmark and review the steps required to obtain the credential.

CompTIA also is offering several professional training sessions, with executive certificates awarded to those who complete their class work. Industry experts will instruction attendees on a variety of IT channel specializations and topics, including:
• Cloud (Foundations and Intermediate),
• Data Recovery & Business Continuity (Foundations courses),
• Mobility (Foundations courses) and
• Social Strategies (Foundations course).

Create Your Road Map
While we all have different destinations in mind, we all can learn from those who have travelled the road before us. Discover what is takes to build a specialized business practice or target a new vertical market when you attend one of the five Quick Start sessions offered at Breakaway, with easy-to-follow steps that will make it easier for solution providers to succeed in an unfamiliar practice. Experienced industry professionals will introduce attendees to related industry best practices and walk through the essential elements of an effective plan for that particular business segment.

The Breakaway schedule includes CompTIA Quick Start sessions focusing on:
• Entering a New Vertical Market,
• A/V Integration,
• Unified Communications,
• Operational Efficiency and
• Healthcare IT.

And if that vast line-up of IT channel related education and training session isn’t enough, Breakaway will assemble some of the most influential channel chiefs for an interactive panel to discuss the latest trends and opportunities for solution providers. Attendees also can join a group of the top tech journalists as they cut through the hype that can fog a solution providers vision of cloud computing. Capping off the panel discussions is a lunch tête-à-tête with several of the industry’s most powerful distribution executives, where they’ll discuss how their businesses have transformed to meet the changing needs of their partners.

Would you set out on a road trip without your GPS or at least a map? Find all the resources you need to properly navigate the channel at Breakaway 2012. Register now at no cost!

Article author: Kelly Ricker, SVP of Events & Education, CompTIA Visit www.comptia.org for further information.

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