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Industry News

Tips to Leverage Your Unique Network in LinkedIn

6 Nov, 2014

Stephanie Sammons, Founder and CEO of Wired Advisor, has lots of great tips to share about making your LinkedIn home page work for you. In this excerpt she shares the following:
Whether you’re new to LinkedIn or have been developing your network for a while, you’ve likely noticed a variety of “clusters,” or groups of connections. Your network clusters represent your unique market opportunity on LinkedIn, and are a great place to look for new connections.

The clusters within your LinkedIn network include:
◾People in the city or town where you live and work
◾Industry connections from current and past work experience (colleagues/peers, clients, prospects, vendors, journalists, etc.)
◾People with whom you’ve attended high school or college
◾People who are members of affinity communities that you belong to (women entrepreneurs, local organizations, etc.)
◾Influencers in your community and industry

Identify your network clusters and then dig deeper within each one. View the networks of your connections to find more relevant people to invite to connect. Also, look for opportunities to introduce people you know within a network cluster or between your network clusters!

LinkedIn provides a few options for sorting your connections into logical network clusters. You can sort by company, location, title or source.
To manually segment your network beyond what LinkedIn already provides, use the LinkedIn Tags feature.

Set up tags and spend a little time each week organizing your connections. Tag the new people you connect with on LinkedIn as you go. Note: You can also tag or segment your LinkedIn network members using an outside CRM program if you prefer.

Use clusters to find new connections to grow your LinkedIn network.

Stephanie Sammons is the Founder and CEO of Wired Advisor, where she teaches financial advisors and business professionals how to build digital influence to win clients. Finder her on LinkedIn!

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